Permanent
Istanbul
İstanbul
Marketing
Full - Time
01-Mar-2026

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Professional Products Division!


WHAT YOU’LL DO
  * Build, develop the expertise and know-how and share marketing inputs to drive commercial strategy
   * Responsible of marketing & advocacy, media and O+O activations of the brand
   * Manage the catalogue and analysis of consumer and market insights for the hair category
   * Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
   * Take ownership of international haircare launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
   * Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
   * Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) and crafting of top management reports/presentations and establish clear business recommendations
   * Create, lead big & impactful digital campaigns in a very detailed and complete way co-working with digital & advocacy teams and agencies
   * Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
   * Define clear messages to present to top management and accompany the teams in the preparation of meetings
   * Create & manage brand communication strategy working closely with agencies & zone and DMI and be the brand equity guardian across all touch-points
 


DO YOU HAVE WHAT IT TAKES:
 
  * 4 years’ university degree
   * Min 5 years of experience in marketing, sales or business development 
   * Commercial experience is a plus
   * Entrepreuneur ,Digital savvy, Creative , Team player
   * Growth mindset and results driven
   * Innovative, ambitious, and able to take initiative
   * Skincare knowledge & expertise is a plus
   * Excellent communication skills in English

 

WHAT COULD L’ORÉAL OFFER YOU

  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  • Work with some of the biggest brands and experts in the business, and the most passionate people
  • A diverse environment
  • Opportunity to be at the center of digital transformation
  • World class training and development

 

  • You can apply to up to three jobs within a rolling 30-day window.
  • You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
  • Please visit "Your Application Space" to see the jobs you have already applied to.
  • Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.