BRANDSTORM, your next innovation game.

BRANDSTORM is an innovation competition like no other, which has brought together ambitious students from all over the world since 1992.

▸ 48,000 students participated in 2020

▸ 65 countries and regions

▸ No limitation on majors

▸ A recruitment opportunity to start your L’Oréal career

Join now! Build an amazing team of three superheroes to solve a future-driven mission. Come up with the most innovative idea, sharpen it throughout the selection process, and become your country’s champion. Fly to Paris, immerse yourself in L’Oréal’s headquarters, and pitch your innovation to top L’Oréal executives.

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Leaders on campus.

At L'Oréal, we love to meet the students who will become the leaders of tomorrow. Spending time on campuses is thrilling for our country managers and top executives, who regularly take part in this exercise. They highly appreciate interacting with students and learning about their interests.

As a student, it is a great opportunity for you to engage with inspirational leaders and discover L'Oréal through their eyes. It is always very enriching to learn from their experiences and be inspired when it comes to building your own career story.

We'll be waiting for you at the next event on your campus. See you there!