Calling all innovators, disruptors, and dreamers!  

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! 

Job Title: Media & Digital Manager – Yves Saint Laurent - Luxe Division

WHO WE ARE:

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A DAY IN THE LIFE:

Develop & execute media strategy to reinforce the brand positioning in the market while ensuring marketing and communications to be in line with each other and towards developing consumer engagement and loyalty.

• Manage media investment regarding the brand's annual marketing budget, A&I, and ecommerce.
• Strategic planning of media mix for brand and product campaigns utilizing all possible media touchpoints.
• Ensure cross-media efficiency and close tracking of results to challenge media agency (including innovative mechanisms) 
• Ensure an outlook among the local competitors and other industries: trends, intelligence, and experimentation. Share best practices and monitor local media performance of the products and social communities to support the brand’s ambition. 
• Lead digital projects to enhance customer engagement.

Improve consumer experience and maximize the impact of media through the analysis and the management of all interactions/touch points in line with the brand’s/project’s DNA and objectives.

• Identify all the touch points consumers encounter, their operational purpose, and their role in the consumer experience. 
• Use analytics to track and understand the consumer experience across channels (Web, Mobile, Social Network, and Media) 
• Assess each touch point’s effectiveness in terms of achieving its intended purpose against both business and consumer experience objectives. 
• Connect with the entire entity ecosystem (General Management, Marketing, IT, Finance) 
• Bring innovation and is always forefront of the new media frontiers and experimentation such as precision advertising. 
• In charge of creative direction for media asset development and management

Roll out the brand’s digital activities and ensure its consistency with the brand's sense of purpose.

• Develop and execute digital online brand and product campaigns to raise brand awareness and drive transactions for sales growth

WHO YOU ARE:

• Education : University graduate
• Years of experience : Over 5 years
• Experience : 
  • Cosmetic company experience is preferred.
  • Connecting and interpersonal skill, build strong relationships and communicate effectively with related stakeholders. 
• Language: Fluent in both Korean and English
• Other Skills: Proficiency in MS office

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)