For more than hundred years, L’Oréal believes that beauty needs Science. In a world now transformed by digital technology and the emergence of new scientific domains, we are confident in our ability to turn these opportunities into major innovations, closely linked to the new consumer expectations all over the world. Science & Technology are allowing us to invent safe, trustable, sustainable & responsible beauty products and experiences that will change people’s lives.
L’Oréal Research & Innovation (R&I) has continuously invested upstream in its research with a high level of ambition. Our 4 100 L'Oréal R&I people are talented and highly skilled, located in major markets, working in a cooperative way, open to the world.
As part of the team fragrance market Intelligence and Communication, the fragrance story telling manager will have 2 key objectives to inspire & drive aspirational, differentiating & highly desirable fragrance communication, and to bring to light L’Oréal fragrance excellence at all stages of creation, from ingredient sourcing & innovation to perfume creation & communication.
- Communication on fragrance ingredients and innovation.
- Story telling on fragrances.
Type of contract : CDI
Location : Levallois-Perret
Start date : Immediately
YOUR MAIN RESPONSIBILITIES:
1. ON THE COMMUNICATION ON FRAGRANCE INGREDIENTS & INNOVATION:
1. ON THE COMMUNICATION ON FRAGRANCE INGREDIENTS & INNOVATION:
- Set up & leverage a competitive intelligence tracker of the perfume industry's sustainability initiatives, supply chains, ingredients & innovations.
- Build & deploy the communication - branding, messaging, and promotion - of L’Oréal ingredient programs, innovations & partnerships.
- Develop communication kits on L’Oréal perfumery ingredients, for marketing/brands, including the following elements:
- Name of innovations & ingredients
- Ingredients story books, with all information related to the ingredients, i.e. culture, supply chains, extraction, etc.
- Photos & video production (including shooting)
- Sharing platform & tools
- Support internal and external communication of fragrance ingredients: upskilling initiatives, events and media communication plans of L’Oréal group and brands.
2. ON THE FINE FRAGRANCE STORY TELLING:
- Conduct consumer & expert research to decode the imaginary & evocation of each fragrance
- Develop aspirational fragrance story books to highlight our fragrances and push desirable & differentiating story smelling on key launches
- Drive innovative fragrance & ingredient claims on strategic perfume launches to make it a major point of differentiation.
- Be a driving force & a source of ideas to inspire and guide the fragrance communication with L’Oréal luxury fragrance brands on strategic launches.
TO SUCCEED IN THIS POSITION, YOU ARE:
- Fluent in English is a must.
- Is passionate and has a deep knowledge of fine fragrance & perfumery ingredients.
- 8/10+ years of fragrance copywriter experience in the fragrance industry
- Unique storyteller talent, copywriter skills in fragrance, ability to tell stories through texts and visuals
- Combines vision, creativity and rigor to inspire aspirational relevant fragrance communication.
- Consumer centric, questions & think from consumer’s perspective, seeks to create high consumer value
- Analytical skills, ability to analyze and valorize qualitative and quantitative data from reports.
- Advanced level of communication (written, oral & visual skills): impactful esthetic & strategic presentations to wide audience & top management
- Ability to work in a complex, international & multidisciplinary environment.
- Entrepreneurial and proactive, high sense of prioritization, organization & flexibility.
- Team player, excellent ability of cooperation & effective interaction with coworkers, internal & external stakeholders
If you identify yourself in this position, please apply by uploading your resume in PDF.
The L'Oréal Group is convinced that difference is a deep source of wealth, that allows everyone to grow, to challenge themselves and to go further. We strongly encourage everyone to always dare and never censor themselves. Skills can always be learnt. We will be delighted to exchange with you!
To discover our scientific and technical functions at l'Oréal Research & Innovation, please check our career website : https://careers.loreal.com/en_US/content/ResearchInnovations?3_4_3=128
