Fix Term
Ho Chi Minh City
Ho Chi Minh City
Digital
Full - Time
17-Sep-2025

Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.

A Day in the Life
As the Assistant Social Manager for Lancôme, you’ll report to the Head of Brand and collaborate with key stakeholders across Education, Marketing, Online, Media, and CRM teams. You’ll be at the heart of Lancôme’s social and advocacy strategies, ensuring our brand shines across platforms and resonates with our audience.

Here’s what you’ll be working on:

  • Social Media Management:
    • Build and execute content calendars for Facebook, Website, and YouTube (if activated), aligned with marketing staging and briefs.
    • Brief and monitor social awareness ads to optimize media performance.
  • TikTok Strategy:
    • Develop and execute content calendars (DMI, brand events, paid KOL, UGC) for TikTok.
    • Lead content direction and campaign briefing for TikTok affiliate initiatives.
  • Advocacy & KOL Management:
    • Design and deploy advocacy plans (social, KOL, PR) to meet campaign KPIs.
    • Monitor SOI reports via Trackker and update KOL rate cards monthly.
    • Scout and manage KOLs for brand events, build long-term relationships with ambassadors, and oversee payments and product barter.
    • Work closely with agencies and CDMO to stay updated on the latest metrics and trends.
    • Provide monthly reports to the zone and managers.

We Are Looking For
You’ll thrive in this role if you:

  • Are detail-oriented with a strong sense of logic and organization.
  • Have excellent communication and relationship-building skills, especially with KOLs.
  • Are passionate about beauty and have a knack for staying ahead of trends.
  • Bring at least 2 years of experience in a similar role, ideally in FMCG or beauty.

What’s In It For You

  • A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).
  • Real responsibility from day one—there’s no sitting on the sidelines at L’Oréal.
  • A clear career path to develop into a Senior Marketing role within 3 years.
  • An environment where people of every background, identity, and experience are celebrated and can thrive.

Who We Are
Join us at L’Oréal, the world’s #1 beauty company present in over 150 markets. For over a century, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone and our planet.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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