Key Job Accountabilities

• Ensure retail excellence and achieve sales target through retail strategy. Build and execute sell-out action plans and lead the field team to develop the business and realize brand objectives. 

The Retail Manager is responsible for:

Sales & Brand Image

• Set and manage Sell-Out target achievement for their country/region (Growth, Market share).
• Provide analysis and recommendations with relevant action plans to Area Manager to develop sales and achieve targets.
• Maintain counter quality, brand image and merchandising.
• Monitor stock and optimize product availability at POS.
• Ensure correct implementation of promotions and marketing activities at the POS. 
• Negotiate additional spaces and promotional activities with retailers at POS. 
• Report relevant information from the field (e.g. our brands, competition, distribution). 
• Advises Area Manager on distribution opportunities to expand brand visibility and footprint.
• Work closely with internal stakeholders (e.g. Marketing, Digital, VM) to define and implement offline & online action plans.
• Follow budget and costs.
• Handles ad hoc field projects.
• Follow up, control and ensure compliance.