Trade Activation Manager - LUXE
I am the TRADE ACTIVATION MANAGER and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns. I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN.
KEY RESPONSIBILITIES:
GO-TO-MARKET STRATEGY
In partnership with Product team translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
Partner with account managers and Customer Activation Managers to build tailored plans per retailer.
Monitor and drive store performance and productivity in my channel, recommend open/ close POS door list.
Partner with Retail & Education teams, lead pre-activation hype calls.
Represent Business Unit in key meetings with Retailers.
MONITORING & ACCELERATING SELL OUT
Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive ROI on all our investments.
Report on door productivity and actively share with team, lead top door strategy and implementation.
Collaborate with Commercial team on PSAs.
Effective management of SLOBS.
CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
Brief VM Team in partnership with the brand team & oversee delivery of brand creatives/ materials to retailer (online and offline).
Ensure market share winning plan in Q4.
Develop retailer POM, GWP & Coffret plan with relevant Trade Lead for your channel.
Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples.
Ensure Day 1 go live check and verification of activations.
Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
I REPORT INTO
HEAD OF ACTIVATION
MY CORE KPIS ARE:
Brand Sell out
Brand Sell in
MY DELIVERABLES/OUTCOMES ARE:
Aligned go-to-market strategy
Brand strategy for my channel
Tailored brand plan per retailer
Channel lead for brand in retailer strategy and collaboration max meetings.
I HAVE IN-DEPTH KNOWLEDGE OF:
Sell out levers
Retailer activity plans and ROIs
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.