As the Consumer Engagement lead for Travel Retail APAC, you will play a pivotal role in contributing to the driving of TR brands’ recruitment, consulting on media (owned media, retail media and CRM media) strategies for O+O integration and developing partnerships to enhance the brands’ presence with driving conversion as a key objective across both online and offline channels.

You will be responsible to work with Head of Media to partner the Lead Digital Media Agency on media engagement strategies; Head of CRM to partner the One Consumer consultant agency to align with recruitment missions; and be at forefront of scouting new partnerships MoUs for TR sustainable growth both online & offline.

Key Job Accountabilities:

1. Define the Consumer Engagement strategy for TR in the mission of recruitment and sustainable growth for the future.
2. Partnership Development: 
   1. Identify potential partnerships with key impact selection of partners for Travel Retail, and lead relationship management with partners. 
   2. Support Business units in collaborating with Partners on developing customized joint-ideas / pilots roll out  
   3. Develop playbooks & guidelines to frame scaling & rollouts in APAC and beyond
   4. Liaise with relevant departments (eg legal, purchasing, zones) on leveraging partnerships and ensure cross-functional collaboration.
3. Change Management:
   1. Deliver best practices & benchmarks to key performance indicators (KPIs) and metrics 
   2. Organize internal upskilling events and workshops for knowledge sharing and integration of new solutions into the consumer engagement strategy. 
4. Projects Management: 
   1. Ensure alignment with the established framework set for driving consumer engagement both online (via digital media/social, EC) and offline (via events, OOH). 
   2. Partner with agencies to provide regular Corporate-level performance and budget management reports 
   3. Deliver best practices & benchmarks to key performance indicators (KPIs) and metrics 

Key Skills:

• A confident and articulate communicator capable of inspiring strong collaboration in an organization
• Positive, creative, and innovative mind

Requirements (external candidate):

• Minimum 10 years of experience with at least 5 years of solid experience in Consumer Engagement, with FMCG industry an advantage. 
• Strong communication and interpersonal skills and able to work with people at all levels 
• Detail-oriented, responsible, and able work under pressure 
• Well organized, strong in problem solving and decision making independently 
• Fluency in both written and spoken English is a must