Why join us?
Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.
About the job
What You’ll Do
- Lead, define and steer the product strategy for the categories to ensure consistency with international brand positioning and priorities, while contributing to continuous and sustainable growth for the brand
- Lead and implement consumer centric marketing mix strategies (IMC/360/Digital) for launches/reno/repush to build integrated, engaging consumer brand experiences and maximize ROI
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan and ensure timely review with learnings.
- Collect, monitor and analyse consumer and market insights and competition to make strategic recommendations to management.
- Effectively prepare proposal/clear messages for senior management for strategic direction alignment
- Adapt and gatekeep communication material (imagery, digital, point of sale etc.) consistency and execution to stay on brand and align with campaign/activation objectives.
- Mobilise and work with other departments (commercial and operations, demand planning, visual merchandizing etc.) and partner agencies to build broader business strategy.
- Collaborate with and influence Zone on local market’s business & brand building needs and gain sufficient/relevant support.
- Build, develop, manage and engage team and develop their marketing expertise and know-how.
- Manage A&P budget, ensure forecast accuracy and meeting operational KPIs.
Specific To Selective Divisions
- Own the brand patrimony, guarantee the brand identity; ensure that all actions are in line with the sense of purpose while nourishing the brand. Lead/support brand purpose activities.
Who we are looking for:
- 6+ years of product marketing experience, candidate with beauty would be preferrable
- Excellent communication and interpersonal skills
- Strong business acumen and analytical sense
- Sensitive to consumer behavior and beauty trends
- Translates trends and consumer knowledge into meaningful insights
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.