Job Title: Senior Marketing Manager

Division: Luxe

Location: Guaynabo, PR

Reports To: Division Director - Luxe

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani.

What You Will Learn:

Provide the required leadership to develop and implement the Luxe Product Division for the short and long term for the unit. Act as an active member of the L'Oréal global and regional marketing community as well as a co- leader of the Luxe Products Division. Accelerate functional and leadership performance of the Marketing function through employee development, strengthening the talent pipeline, building a high-performance culture and engagement levels across the function. 

Job Responsibilities:

• Delivering the Operating Plan for the Puerto Rico market as well as the local Caribbean Island: Achievement of brand growth objectives.  Market share and fragrance rankings.  Manage marketing plans / activity set within budget 
• New Product Development:  Development of long term product and line extension plan for brand via understanding of consumer needs.  Project leader of cross-functional team to deliver activity set against plan.   Launch new products and monitor and course correct as necessary.
• Establishing and gaining alignment to portfolio/brand plans: Development of brand strategy and brand plans over the current and next year that delivers against growth and share metrics.  
• Delivering Brand Health: Building high performance teams and agency partnerships in order to develop and refining brand plans and deliver against brand health metrics.
• Communications Planning and Execution: Recommend an annual (current and next year) communication plan for brand and oversee execution of its elements (e.g. target definition, spending etc.) that maximizes ROI and brand health measures.  Recommending and executing marketing mix, spending and communications for the annual plan. 
• Leveraging Consumer Insights: Identify and exploit consumer insights regarding portfolio brand (i.e. consumer purchase behavior) and customer proposition to business partners (i.e.   Sales Identification of key business questions / needs and drivers) 
• Improve Organizational Effectiveness & Line Management:   Take lead responsibility for hiring and sometimes managing brand managers.  Effectively manage cross-functional teams whenever necessary.   Develop and leading a highly unified team where roles and responsibilities are clearly understood.   Conduct performance reviews as required.
• Global Brand Strategy: Execute the development of global brand initiatives via global coordination with peers and leaders, as appropriate.
• Agency Management: Manage communications development process through management of budget, timelines and project managementt for all agencies. Responsible for appropriate advertising strategy and creative projects.
• Role model High Performance Team behaviors and in developing the Marketing pipeline both in the technical and behavioral aspects.
• Complies with all Company policies and procedures, including but not limited to employee manual, ethical standards, health, safety, and security procedures.
• Perform any other job-related duties as required or that may arise in the future.

What We Are Looking For:

Required Qualifications:

• Education: Bachelor’s degree in business administration, Marketing, or related field required, MBA preferred.
• Years of Experience: 7+ years of proven experience in category management, merchandising, or a related field, with a strong track record of success. 4+ years of experience managing and developing teams, including experience with external merchandising teams.
• Language: Fully Bilingual (Spanish and English)
• Job Specific Experience/Skills:
• Ability to adapt advertising creative material. 
• Knowledge of the brand & brand aesthetics.
• In-depth knowledge of products/category.
• Research and market data analysis.
• Knowledge of competitors, markets trends and consumers.

• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Strong analytical skills and data-driven thinking.
• Media planning knowledge.
• Technical Skills: Proficient in Microsoft Office programs including Excel, Analyzer and business applications.
• Travel: This position may require traveling of 25%.
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essentials functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the essential functions of this job, the employee spends specific time in the following physical activities: 

•     Stand: 1/3 to 2/3

•     Walk: 1/3 to 2/3

•     Sit: Over 2/3

Also, the employee lifts specific weight following safety guidelines and policies established by the Company.

• Lift up to 10 pounds: Under 1/3
• Lift up to 25 pounds: None

Lift up to 50 pounds: None

Preferred Qualifications:

• Excellent communication skills (Written and verbal). 
• Excellent problem/resolution skills and an understanding of when, how, and where to escalate cases as required to meet defined objectives.
• Must be able to work in a fast-paced dynamic environment, under pressure, and with a high degree of professionalism.
• Must be comfortable in an environment of changing technologies and processes and demonstrate flexibility in adjusting to new ways of working.

What’s In It For You:

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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