For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oréal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).
In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
L’Oréal’s Luxury Division is looking for Senior Manager – Offline Brand Management. In this Individual Contributor role, you will lead the offline business and be the expert of the Brand’s Brick and Mortar retail activation and expression. You will drive the offline channel business through local retail implementation of the Brand plan, from launch plan execution to retailer differentiation and animation plan.
The role will report into the Brand Head and location of the job will be in Mumbai.
Key Responsibilities:
- Responsible for sell-out & sell-in of the brand’s offline business at a retailer level depending on brand & division objectives and priorities
- Lead the orchestration of marketing campaign at retailer level, following the Brand plan & 360 (in close collaboration with other team members)
- Work with KAMs to adapt the Brand business objectives & offline activation/Trade Plan to retailer
- Drive offline productivity in close collaboration with the R&E team
- Forecasts & deployment/execution of all POSM elements for the brand
- Present brand and trade initiatives to offline partners(retailers/distributors)
- Manage and own local A&P budget for the responsible lines
- Create local planograms and visual merchandising based on guidelines & retailers
- Ensure perfect image of the brand offline through internal/external partners or distributors with the right deployment of guidelines & tools: planogram, visuals, videos, testers, POSM.
- Ensure correct allocation of testers/GWPs by retailer
- Develop and Implement animations: pop-up, podiums, FSS events in line with guidelines, Trade plan & marketing plan
- Produce local POSM elements if needed
- Main leader of FSS in collaboration with KAM & distributor
Key Success Factors:
- Sell out basis brand objectives(by channel & axes)
- Quality and 360 consistency of local activation content
- Retailer & Trade plan management
- Local A&P management- relevant to offline
MY DELIVERABLES/OUTCOMES ARE:
- Business delivery- Sell-out, retail productivity & market share
- Retailer plan- Business & activation plan for FSS/Trade/Retailer
- Local launch/campaign offline execution
- Investment plan for offline & measurement of ROI/ROAS of offline A&P
- Planograms & visual merchandising
- Forecasts and deployment of brand POSM
Key Relationships:
- Close alignment on 360 product expression with product/brand managers
- Partner with KAM on 3* launches & offline plan by retailer/distributor
- Distributors on launch execution, animations, eventing & VM & trade plan
- R&E team to drive retail excellence & productivity
- CMO team on RDVM
- Local Suppliers
- Finance
Experience & Education:
- 6-8 yrs+ experience in offline brand management, trade marketing
- Experience in FMCG industry, beauty experience is preferable
- MBA
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.