Job Title: Senior Manager, CMI (Consumer Insights), Makeup

Division: Corporate, CDMO

Location: 10 Hudson Yards, New York, NY

Reports To: AVP – CMI/CI

WHO WE ARE: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

CMI: The Consumer & Market Intelligence Team (CMI) provides consumer and market information that facilitates management decision-making on broad strategic as well as tactical day-to-day marketing and business issues.

As a business partner, CMI leverages insights pertaining to the Consumer, Shopper, Digital, and Market to aid in category and brand strategies as well as Go-To-Market and In-Market strategies.

The types of custom research conducted includes market studies, consumer segmentations, attitude and usage studies, brand health tracking, advertising development and evaluation, concept testing, and qualitative research.

What You Will Do:

Overall, the Sr. Manager will work to:

• Lead the activation and local creation insight efforts for the Makeup category within the Luxe and CPD Divisions. 
• Partner with multiple brands across both divisions to ensure optimal research plans / budgets are built and flawlessly executed, in partnership with métier AVP.

Essential Duties and Responsibilities:

• Fully immerse in the business needs and situations within makeup brand teams, becoming a trusted ally and team member.
• Build agency relationships and maximize their operational output and potential, while bringing new innovative tools and methods to the Group.
• Disseminate and animate actionable insights designed to drive growth
• Budget management and project status tracking and reporting.

More insight areas the Sr. Manager will be responsible for include:  

• Call-Back Studies
• Creative Testing
• Package and Shelf Testing
• Custom Survey Design, Qualitative, and Quantitative Methods
• Equity and Awareness Tracking
• Developing proficiency with proprietary consumer panels and tools (i.e. Nielsen, Talkwalker)
• Budget and expectations management along with agency resource management

Success will be driven by:

• Delivering strong consumer-driven insights to both core stakeholders (marketing) and broader cross-functional teams across the organization.
• Balancing daily project needs while delivering against meaningful strategic priorities.  
• Building a strong network with core stakeholders and broader cross-functional teams to drive insight-led influence on business priorities and planning.

Interactions:

The Sr Manager will be responsible for cultivating close partnerships with:

• Marketing Operations leaders across the division.
• Domestic and Global CMI/Prospective teams
• Research and Innovation teams
• Category Development (CPD and Luxe)
• Outside vendors and agencies 

What We Are Looking For:

• Bachelor’s Degree required, in marketing preferably. MBA a plus.
• Requires 4-6 years of industry experience, through positions/ assignments in market research (whether custom or syndicated) or marketing.  
• Industry background includes traditional CPG, beauty industry experience critical.
• The successful candidate will have the following key personal qualities:  highly driven, results orientation; proactive and ‘make it happen’ attitude; team builder and strong listener/communicator (oral, written); ability to manage multiple projects simultaneously; flexible and adaptable (willing to look at things in new, unique ways); strong planner, organizer, and with a demonstrated record of bringing ‘vision’ and ‘strategy’ to life.
• Solid track record of relationship management, problem solving, and influencing... as they will be working across many unique teams.

• Organized, structured, analytical and logical; strong problem-solving skill

• Passion for consumer insights and the beauty industry.
• Positive approach and transparent with projects/work/planning.
• Self-starter; can work autonomously to get things done.
• Eager to learn new industries, consumer targets, distribution channels.

Preferred Qualifications:

• Experience working in a large, highly matrixed, enterprise with competing priorities across reams
• Experience in consumer goods or beauty

What’s In It For You:

• Salary Range [New York]: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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