About the Role

This role leads the commercial performance and day‑to‑day operations for a multi‑brand portfolio on TikTok Shop. You will own the platform strategy, partner closely with TikTok, and drive end‑to‑end execution to maximize visibility, conversion, and GMV.

The ideal candidate is a commercially minded operator who understands TikTok’s ecosystem, performance levers, and creator‑commerce dynamics.

Key Responsibilities

Platform Ownership (TikTok)

• Own GMV, sell‑out, and net revenue delivery across all assigned brands.
• Translate TikTok platform strategy into actionable execution plans.
• Optimize assortment, visibility, and promotional mechanics to drive growth.
• Oversee all daily operations: content readiness, product visibility, campaign slots, and performance tracking.
• Maintain strong day‑to‑day relationships with TikTok category and campaign teams.

Commercial Management

• Lead gross‑to‑net management and promotional planning.
• Monitor key drivers (traffic, conversion, ASP, SKU efficiency) and implement corrective actions.
• Identify business risks and opportunities, escalating where necessary.

On‑Platform Execution

• Execute TikTok campaigns, mega moments, launches, and platform‑exclusive activations.
• Align pricing, bundles, and promotional mechanics with internal guidelines.
• Ensure flawless execution of content‑to‑commerce assets and TikTok Shop requirements.

Cross‑Functional Collaboration

• Work with Marketing, Media, Social, RGM, Supply Chain, and Operations to ensure platform readiness.
• Partner with planning teams to secure stock availability and forecast accuracy.
• Collaborate with Social/Content teams to integrate creator content with commerce activation.

Performance Management

• Lead weekly/monthly performance reviews with internal teams.
• Track KPIs and convert insights into concrete commercial actions.
• Maintain visibility on platform execution, campaign status, and performance health.

Qualifications & Profile

• 3–7 years in e‑commerce, marketplace, sales, or key account management.
• Direct experience with TikTok Shop or marketplace platforms strongly preferred.
• Proven track record in commercial planning and account management.
• Strong commercial acumen with accountability for GMV and revenue performance.
• Understanding of online commercial levers: traffic → conversion → ASP → GMV.
• Strong capability in data interpretation and action planning.
• High execution discipline and operational excellence.
• Ability to multitask and manage cross‑functional stakeholders in a fast‑paced environment.
• Analytical and data‑driven decision‑making.
• Strong communication and negotiation skills.
• Planning and execution management.
• Fluency in English and Thai.

Why Join Us?

You will be part of a fast‑growing digital business with high visibility and ownership.
 We offer a tailored learning journey, strong internal mobility opportunities, and a clear path toward future digital and commercial leadership roles