Job Title: Marketing Intern – Maybelline (Zone Team)

Location: Woodmead, Johannesburg, South Africa

Reports to: Content & Education Manager 

About L’Oréal & Maybelline New York

L'Oréal is the world's leader in beauty, present in 150 countries on five continents. Our mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

Maybelline New York is the number one global cosmetics brand and the "official makeup sponsor" of New York Fashion Week. We take trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.

Role Purpose

As a Marketing Intern for the Maybelline Zone team, you will support the development and execution of brand strategies across the South African market. You will play a key role in bringing our global "New York energy" to local consumers through product launches, digital campaigns, and retail excellence. This is a hands-on role designed to give you a 360-degree view of brand management in a leading multinational.

Key Responsibilities

Brand Strategy & Execution Support

• Assist in the rollout of integrated marketing plans for major product launches (e.g., Sky High Mascara, SuperStay Franchise).
• Help manage the marketing calendar to ensure all activations are executed on time.
• Support the adaptation of global creative assets for the local SSA context.

Digital & Social Media Management

• Coordinate with agencies to manage local social media platforms (Instagram, TikTok, Facebook Specially SA and Kenya).
• Monitor community engagement and stay ahead of local beauty trends and viral content.
• Support Influencer Marketing efforts: identifying "Maybelline Babes," tracking campaign ROI from countries.

Market Analysis & Reporting

• Conduct regular competitive benchmarking: What are competitors doing in-store and online?
• Analyze market share data (Nielsen/internal tools) to identify growth opportunities.
• Prepare monthly reports on brand performance and campaign results.

Operational & Retail Excellence

• Manage product samples and marketing collateral for events and PR launches.
• Liaising with the local brand teams and assisting them with any content requests for trade/ POS.

Educational Background:

• A recently completed or final-year Degree/Diploma in Marketing, Business Management, Media, or a related field.

Technical & Soft Skills:

• Passion for Beauty: A genuine interest in makeup, trends, and the L'Oréal portfolio.
• Digital Native: High proficiency in social media platforms (TikTok/Instagram) and a pulse on Gen-Z culture.
• Analytical Mindset: Ability to work with data (Excel) and draw meaningful insights.
• Communication: Excellent written and verbal communication skills in English.
• Agility: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

What’s In It For You?

• Mentorship: Work directly with seasoned marketing professionals who are experts in the beauty industry.
• Growth: Gain real-world experience at the world's #1 beauty company.
• Culture: Join a diverse, inclusive, and entrepreneurial team that values "Test & Learn" and creative thinking.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.