L'Oréal Luxe Advocacy and Influence Manager
London
I am the Beauty Advisor Advocacy & Influence Manager. I am responsible for driving the omni experience & expertise of our BA population. My projects inspire and upskill our BAs to be more engaged in social, digital & online platforms, enabling them to deliver an exceptional consumer experience. I am an innovator & omni entrepreneur, pushing omni development to the future & constantly building my knowledge and expertise to build innovative plans.
Key Responsibilities:
THE BA OMNI JOURNEY
- Enrich the BA Experience Strategy by creating the Omni/Digital journey & development BA strategy.
- Execute the Omni & Digital BA Experience strategy in collaboration with Omni Education, O+O Consumer experience & media/Community/Managers.
- Elevate BA/Employee Advocacy through an engaging social & advocacy programme, meeting the Luxe BA advocacy KPI.
- Champion a culture of high-performance social engagement, local tribe curation and content production that converts
- In collaboration with O+O CX & Retail Field Management, define how BAs complement the O+O consumer journey through multiple touchpoints.
- Upskill BAs in social skills through the Luxe Social Media Education Program, the latest trends, online platforms & programs.
- Foster collaboration through stakeholder management.
- Network across the digital & advocacy community to keep up to date with the latest technology & trends.
- Through store visits, provide insights & feedback on how to enrich the BA Experience journey.
- Collaborate with Retail partners on social media & Digital Education.
ONE RETAIL
- Contribute to the One Retail engagement strategy.
- Provide regular content & interact with the BA Community to encourage content creations.
- Create Learning modules for BA online learning & development.
TRANSVERSAL EDUCATION
- Deliver Transversal BA Education, especially when Digital & Omni.
- Put the Omni Lens onto all content delivered to BA’s.
BA PROJECTS
- Contribute & execute BA Transformation projects in collaboration with the team.
- Lead Digital BA Experience Transformation projects.
- Collaborate with HR Retail & Retail Management on Digital/Social BA recruitment strategies.
ABOUT ME:
I AM:
MY CORE KPIS ARE:
- BA performance & KPI
- #Digitally engaged BA
- L'Oréal Luxe digital engagement KPI
- One Retail uptake & usage/engagement
- Omni BA KPI (BA Advocacy)
- BA Pulse survey
MY DELIVERABLES/OUTCOMES ARE:
- Best in Class BA Journey/Experience
- Industry-leading Omni BA engagement initiatives
- Execution & delivery local & global projects
- Social & Digital Upskilling programs
MY KEY STAKEHOLDERS ARE:
- Multibrand Training & Brand Education
- Field Management
- O+O Consumer Experience
- A&I & Community Managers
MY KEY SKILLS ARE:
- People Management
- Empathy
- Stakeholder Management
- Education, Training & Facilitation
- Strategy Ideation
I HAVE IN-DEPTH KNOWLEDGE OF:
- Retail Landscape
- Retail career pathways
- O+O Education programs & engagement
- Empathy to the Beauty Advisor role
WHAT WE OFFER
Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.
Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.