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Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! 

Job Title: CRM Specialist – Kiehl's - Luxe Division

WHO WE ARE:

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A DAY IN THE LIFE:

Design customer journey of brand and execute different program to acquire and retain customer to brand through strong membership strategy. The scope includes planning membership program, initiate loyalty program and execution, reporting customer trend with analysis. 

1. Strategic VIP Program Design and Execution (Integrated with Lifecycle Management)

• Lead the strategic design, development, and execution of VIP and loyalty programs, including mileage gifts, integrated with customer lifecycle management.
• Establish a robust brand loyalty framework for VIP segments based on in-depth customer analysis (e.g., size, CLTV, program maximization).
• Plan and implement differentiated brand experiences and highly engaging programs for VIP customers to secure high loyalty and retention.
• Strategically plan and implement omnichannel CRM programs for the retention and growth of high-value customers.

2. CRM Campaign & Customer Lifecycle Management

• Develop comprehensive CRM and lifecycle management strategies with key objectives to increase member engagement, satisfaction, retention, and CRM database growth.
• Maintain and manage healthy customer KPIs by optimizing customer touchpoints based on marketing campaigns.
• Strategically plan and execute CRM and lifecycle communications across various channels.
• Create, analyze, and share CRM regular reports (Weekly / Monthly / Quarterly) to ensure all activities meet required KPIs.
• Closely cooperate with Brand Comms and Sales teams to implement CRM activities according to the CRM calendar.

3. Lead Data driven-marketing with Cross-functional Collaboration

• Implement and upgrade the latest CRM marketing technology (Mar-tech) through cross-functional collaboration.
• Work effectively with other departments including the Luxe CMO team to achieve marketing objectives.
• Possess a deep understanding of channel dynamics including Dept. stores, Boutiques, e-Retail, owned eD2C malls, NAVER shopping, Coupang, KAKAO gift shop, and Olive Young.

WHO YOU ARE:

• Education : Bachelor’s degree
• Year of Experience : +2~4 years
• Experience: 
  • +2~4 years CRM experience in FMCG or Trade MKT experience. (Preferably in beauty industry)
  • Pro-active and solution oriented, strong planning and project management skills.
  • Good time management, ability to deliver under pressure and to tight deadlines.
  • Creative and communicative, collaborative, curious and take initiatives.
  • High level of attention to detail.

• Language: Fluent in both Korean and English.
• Other Skills: Proficiency in Microsoft Office Suite and Social media platforms.

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)