Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: Trend & Innovation Insights Specialist
A DAY IN THE LIFE:
As a pivotal link between the market and global innovation strategy, identify and analyze the latest beauty trends, screening new products across skincare, makeup, hair, and fragrance to uncover powerful, data-driven insights. Translate market trends and consumer behaviors into actionable intelligence, with a key focus on disseminating K-beauty trends to inspire Global Marketing Teams (DMI). Ultimately, provide the strategic direction needed to conceptualize the next wave of innovative products.
CORE WORK ACTIVITIES
- Market Trend Analysis: Systematically screening and analyzing new product launches, indie brand activities, and market dynamics across skincare, makeup, hair, and fragrance. By connecting the dots between product claims, novel ingredients, innovative packaging, and evolving communication styles with quantitative data from market data and social analytics, you will articulate the key macro and micro-trends shaping the industry.
- Global Ambassador for K-Beauty Trends: As a primary conduit for K-beauty intelligence, proactively identify unique trends, innovations, and consumer behaviors originating from Korea and effectively communicate their global potential to international DMI, R&I and CMI counterparts.
- Identification of Innovation Opportunities: Discover untapped market opportunities and potential areas for disruption. By providing a data-driven perspective on future consumer needs, you will contribute directly to maintaining L’Oréal’s competitive advantage and leadership position in the beauty industry.
- Social Dashboard Leadership: Oversea the internal social dashboard by managing our partner agency and actively monitor consumer conversations, competitor activities, and emerging micro-trends, translating these signals into proactive insights
PROFESSIONAL & TECHNICAL COMPETENCIES
- Consumer Centricity: Deep curiosity and empathy for consumer behavior and the psychological drivers behind beauty choices.
- Natural Trend-Spotter: Insatiable curiosity about the world and its evolving trends, not just in beauty but across culture, technology, and society. Ability to connect disparate dots to see what's on the horizon.
- Data-driven Storyteller: Proficiency in interpreting complex data sets; passionate about finding the "why" behind the numbers and can translate data into a compelling story that inspires action
- Digital Savvy: Strong interest in digital ecosystems, social media trends, and new data intelligence tools.
- Impactful Communication: Strong storytelling skills and the ability to influence diverse audiences with clarity and conviction.
Proactive & Entrepreneurial: Highly self-motivated and autonomous with the ability to thrive in a fast-paced, ever-changing environment.
WE ARE LOOKING FOR:
- Education: Bachelor's degree
- Years of experience: 3-5 years of experience
- Above 3 years of experience in Brand/Product Strategy or Consumer/Market Insights positions (preferred)
- Profound intellectual curiosity to synthesize signals into a coherent vision (preferred)
- Experience in Beauty and FMCG related industry (preferred)
- Have a keen interest in beauty trend and passionate about consumers with insights (preferred)
- Fluent in both Korean English (Professional level for reporting and presentation)
- Advanced proficiency in Excel, PowerPoint, and any data visualization tools
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)