L'Oréal Brandstorm 2025: MEN.BEAUTY&CARE.GAME ON
 
https://brandstorm.loreal.com/en

Calling all innovators, creators, and entrepreneurs! Are you between 18 and 30, brimming with ideas, and passionate about the future of technology? L'Oréal Brandstorm 2025 is your chance to make a real impact!
 
The Challenge
 
Team up with two other brilliant minds and reimagine the male beauty and care experience. In partnership with L'Oréal's Consumer Products Division, we challenge you to develop a ground-breaking device, product, or service that addresses men's evolving needs.
 
Your Mission

• Men at the Forefront: Deep dive into the male beauty landscape. Identify unmet needs, challenge traditional norms, and uncover the vast opportunities within this dynamic market.
• Tech as Your Weapon: Leverage technology – data, digital tools, augmented reality, and Generative AI – to create truly innovative solutions.
• Inclusivity & Sustainability: Design with purpose. Ensure your creations are inclusive, catering to the diverse needs of all men, and prioritize sustainable practices.
   
   

What's in it for you?
 

All Participants:

• Certificate of Participation to enhance your resume.
• Develop valuable skills in innovation, marketing, and project management.
• Fast-track your career with potential professional opportunities at L'Oréal and dedicated recruiting sessions

Local Winners:

• Mentoring from L'Oréal experts to refine your project and prepare for the international stage.
• The chance to represent your country/region at the International Finals.
• Job opportunities at L'Oréal

International Grand Prize:

• A direct spot in our Management Trainee Program (SEEDZ)
• All-expenses-paid trip to L'Oréal HQ in Paris* to pitch your idea to an executive jury, including the President of the L'Oréal Consumer Products Division. (*Travel expenses covered)
   

Timeline

• Gameplay (Registration & Submission Deadline): April 22.
• Form a team of 3.
• Submit a 3-slide pitch deck (PPT or PDF) outlining your innovative idea.
• Submit a 3-minute video (MP4) introducing your team and answering five pre-defined questions based on L'Oréal's dimensions of potential.
• Local Selection: Between the submission deadline and the announcement of local finalists.
• Local Final: Semi-final: 8th of May / Final: 9th of May
• Mentoring: Between the Local Semi-Final and June 2025. Local winners receive expert mentoring.
• International Finals: 12th - 13th of June 2025 in Paris.
   

Evaluation Criteria

• Project: Innovation, Sustainability, Inclusivity, Feasibility, Scalability.
• Team: Judgment, Resilience, Ambition, Empathy, Learning Agility.
   
   

Ready to disrupt the male beauty industry? Create or join a team and register today!
 
REGISTRATIONS ACCEPTED ONLY THROUGH THE FOLLOWING LINK: https://brandstorm.loreal.com/en