KEY JOB ACCOUNTABILITIES 
Contribute to brand profitable growth by designing Digital & CRM solutions. Engage, retain, upsell &recruit consumers and leverage insight and data.
 
● Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
● Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
● Making sure the customer database is correctly segmented for targeted marketing activities.
● Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
● Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
● Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
● Monitoring total brand digital marketing related KPI through analysis and dashboard
● Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC/CDP
● Supporting team on different digital platform management and optimization, CRM related product management (including product transfer/ Bom/ stock management)
 
 
PROFESSIONAL & TECHNICAL COMPETENCIES
CRM DIGITAL BRAND BUIDLING
• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumers and influencers engagement
• Masters digital marketing tactics
• The ability to meet tight deadlines and outstanding time management skills.
• Excellent communication skills as you must speak with clients, employees, and customers.
 

DATA-DRIVEN MARKETING
• Optimizes omnimedia investments & ROI
• Operates efficient CRM
• Masters analytics and attribution modeling
• Leverages Precision Advertising
DIRECT & INDIRECT ECOMMERCE EXCELLENCE 
• Starts with shopper centricity
• Strategizes ecommerce acceleration (pure players, retailers and direct)
• Negotiates with the specific levers for online distribution
• Monitors online sell-in and sell-out excellence
DIGITAL TECHNOLOGY EXPERTISE 
• Leads with strong agile project management skills
• Acts as a strategic business partner
• Has deep technical skills
• Focuses on delivery: design/build/run
 

DIGITAL EXECUTION EXCELLENCE 
• strong ownership towards Digital platform management
• Keen on search of optimizing routine process