Key Job Accountabilities 主要職務
Strategy & Insight Generation: Build the overall view of the consumer journey and guide strategic decision for brands and division in defining local strategy by category synergizing with global guidelines. Synthesize insights from consumer behavior analysis to drive strategic decision-making.
Performance Management & Optimization: Track KPIs by brand, channel, and campaign to ensure brands/divisional objectives are met. Identify optimization and strengthen opportunities for future media and A&I investments based on historical performance.
Cross-Functional Collaboration: Work closely with Marketing, Retail, Finance, CGO, and Media teams to translate data-driven insights into tangible action plans and drive O+O performance across all touchpoints.
Fostering a Data-Driven Culture: Ensure accurate data collection across all channels and act as a data-driven voice in strategy meetings, using performance insights to improve consumer engagement tactics and media allocations.
Must Have Aspects 必須項目
Native-level Japanese proficiency.
English proficiency sufficient for communication.
Strategic Thinking: The ability to grasp the bigger and wider picture of Brands/Division/Company and translate/streamline complex data into actionable business strategies for growth especially acquiring new buyers.
Industry & Consumer Insight: Deep understanding of consumer behavior and marketing dynamics, particularly within the luxury beauty or FMCG industry.
Data Structuring & Simplification: Proven ability to synthesize complex and scattered data from various sources, structuring it into a clear and understandable format to derive actionable insights.
Digital & Media Performance Management: Proven experience in leading the measurement and optimization of digital and media performance, with a deep understanding of key metrics (ROAS, CTR, CPA, etc.).
Stakeholder Management: A strong track record of building relationships and driving projects forward with diverse, cross-functional stakeholders.
Business & Financial Literacy: The ability to understand business structures and financial metrics like the P&L (Profit & Loss), and how marketing activities impact them.
Preferred Qualification 希望項目
FMCG (not necessarily from cosmetic business) background
Data Visualization Skills: Proficiency in using tools like Power BI or Tableau to communicate analytical findings in a clear and compelling way.
Good networking skills and ability to connect various and complex stakeholders.
Business-level English: Ability to communicate effectively in meetings and written reports with global teams.