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Permanent
Tokyo
Digital Marketing
Full - Time
22-Jan-2026

Key Job Accountabilities

  • Develop the O+O global loyalty strategy for the brand and ensure adoption by markets – focus on China and Japan
  • Develop creative concepts for loyalty moments across the year: Member’s Day, VIP Day, Birthday – and ensure rollout and performance tracking with markets
  • Collaborate with creative agencies, based in Asia/Europe to develop new content associated to these moments
  • Provide regular reporting and extract relevant insights, based on the CRM data, to fuel the brand top management and product development teams
  • Ensure brand expression, elevation and consistency across loyalty touchpoints and markets
  • Lead the development of innovative loyalty projects for the brand (AI, gamification), to stand out and express shu uemura’s makeup artistry
  • Collaborate with global (Paris based) and North Asia (Shanghai based) teams to align on strategic priorities in CRM and Loyalty for our brand

Must have aspects

  • Expertise in CRM and/or consumer data analytics, both offline and online
  • Deep understanding of how brands develop and nurture customer experience in the luxury sector
  • Project management – ability to manage multiple projects with multiple stakeholders, simultaneously
  • Collaboration – ability to work with multiple internal and external stakeholders to align on priorities and circulate information
  • Influence – ability to drive agenda within the global DMI and towards Zone and local business partners
  • Creative sensibility to beauty, aesthetics and their expression on digital touchpoints
  • Cultural adaptation – ability to work across multiple cultural contexts, both in Asia and with Paris headquarters

Preferred qualification

  • 4+ years of experience in the field of CRM and loyalty
  • Luxury/Premium industries or strong interest for beauty
  • Understanding of the North Asian consumers (China, Japan) and consumption habits
  • Experience in content creation is a plus
  • Strong attention to details and analytical skills
  • Capacity to manage interpersonal relationships, with good communication skills
  • Business-level English / Knowledge of Mandarin or Japanese is a plus
  • Proficiency on Excel and Powerpoint / Figma is a plus
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