A Day in the Life

As the Direct to Consumer (D2C) Manager for SkinCeuticals in the Middle East, you will take full ownership of our online D2C business. Based in Dubai, you will be a key player in shaping the future of our D2C business for this leading medical aesthetic skincare brand. You will work in a highly collaborative role, partnering closely with brand, media, and zone teams.

Your key responsibilities will be to:

• Develop and execute the D2C strategy, managing the P&L to ensure profitable growth and setting ambitious goals for the Middle East market.
• Create and lead a dynamic e-business animation plan, driving traffic through search, paid media, and CRM to fuel sales and expand our customer base.
• Ensure a premium, seamless online shopping experience by implementing unique content, services, and functionalities that reflect SkinCeuticals' medical-aesthetic positioning.
• Analyze D2C data and consumer insights to make data-driven decisions, identifying opportunities to increase customer lifetime value.

We Are Looking For

We are seeking a strategic and data-driven individual with strong D2C e-commerce experience, ideally in the beauty sector. You are a natural collaborator with a clear vision for creating exceptional online consumer experiences. You have:

• A relevant degree and proven experience in building and executing e-commerce or D2C strategies.
• Fluency in English: Arabic is a must
• e-Commerce Management: Proven ability to manage an e-commerce P&L and drive business performance.
• Data Driven Business & P&L Steering: Strong analytical skills to monitor KPIs, derive insights, and steer business decisions.
• Audience Strategy & 1st Party Data Management: Expertise in CRM and using first-party data to acquire and retain customers.
• Digital technology expertise and trend knowledge
• Media planning & KPI’s
• CRM strategy and execution

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, and SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.