Hello, we’re L’Oréal,
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As CMI Manager for the Central America and Andean Region, reporting to the Digital Marketing Director, you will be a key player in shaping our understanding of the consumer landscape across 12 diverse Latin American countries. You will lead a team, crafting and implementing CMI strategies that directly influence business decisions and drive growth within the L'Oréal CDMO. This role offers a unique blend of strategic thinking, data analysis, and cross-functional collaboration, allowing you to make a significant impact on our business.
• Strategic Leadership: Define and execute the CMI strategy for the region, aligning with global and regional objectives while adapting to local market nuances. Prioritize key research topics, allocate resources effectively, and manage the team budget.
• Consumer Insights: Leverage data from various sources (Kantar, Nielsen, internal data) to develop deep consumer and shopper understanding. Translate complex data into actionable insights that inform go-to-market strategies and product development.
• Cross-Functional Collaboration: Work closely with marketing, sales, and other teams to ensure CMI insights are integrated into all aspects of the business. Influence key stakeholders at all levels to drive data-informed decision-making.
• Team Development: Mentor and develop your team members, fostering a culture of consumer-centricity and continuous learning. Introduce innovative CMI methodologies and best practices, leveraging internal and external benchmarking.
We Are Looking For
The ideal candidate possesses a unique blend of strategic thinking, analytical skills, and leadership capabilities. They are passionate about understanding consumer behavior and translating insights into tangible business results. They are also adept at influencing stakeholders and building strong cross-functional relationships.
• Experience in similar roles: +8 years in Market Intelligence, Consumer Data Analysis
• Brand Strategy Intelligence: Proven ability to develop and implement effective brand strategies based on deep consumer understanding.
• Consumer Insights Leveraging: Expertise in leveraging data from various sources to generate actionable insights.
• Creative Thinking: Ability to think outside the box and develop innovative solutions to complex business challenges.
• Influencing & Stakeholder Management: Exceptional communication and interpersonal skills to effectively influence stakeholders at all levels.
• Strategic Roadmapping: Ability to develop and execute comprehensive strategic roadmaps.
What’s In It For You
• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e-comm and is constantly growing. Championing Beauty Tech, we invent the beauty of the future while becoming the company of the future.
To achieve this ambition, L’Oréal continues to recruit diverse, innovative, skilled, and passionate minds in different tech domains such as Data, Digital, Cloud, Cyber Security, IT Architecture, DevOps, Applications, and Infrastructure.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.