At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.

Thanks to our strong, balanced and complementary portfolio we are able to meet the needs of every consumer tribe, at every price level.

Our portfolio is composed of 26 brands of which 17 are global brands, including major brands, highly-aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani.

As Community Manager, you will build and implement the consumer advocacy and engagement strategy for Brands within the L’Oreal Luxe Division in Baltics Countries.

You will:

• Coordinate the implementation of HUB Brand Advocacy Strategies with HUB Advocacy Agency in Baltics.

• Coordinate campaigns based on one common brief for the HUB.
• Coordinate an efficient process of gifting and seeding management.

• Provide internal stakeholders with detailed feedback.

• Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders.
• Plan the brands calendar within the community activities based together with Brand Advocacy Managers and be main point of contact for them and other stakeholders across the Division and the Group.

• Interact, recruit and engage with our online community of Key Opinion Leaders, Creators and Consumers Advocates.

• Interact and engage with key online communities of interest in social media channels using social media management software and Creator marketing tools.
• Spokesperson of brands for our earned communities, on forums and social media to evoke earned brand love online. 
• Develop ‘always on’ programs to promote the generation of User Generated Content.

• Develop community engagement and loyalty programs aimed at generating UGC, ratings and reviews.

• Build and recruit online brand lovers and consumer advocates into our community program.
• Develop community bonding, love and loyalty via eventing, educational masterclasses, unmissable experiences online and in-person.

• Plan and be the guardian of the budget of our online community projects.
• Generate real-time marketing content via earned partnerships.

• Coordinate the development of community-focused real-time content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders.
• Build earned online engagement through culturally relevant and relatable trending content.

You are:

• Someone who has a clear understanding of 360 digital communications strategy – from influencer marketing to consumer engagement in an omnichannel context (Community, Content, CRM, SEO..etc).
• You are a digital native and are fluent in content marketing and social media success strategies.
• You live and breathe social media trends and always know the next big thing. 
• Experienced in harnessing behavioral data and consumer insights and translating into brand’s engagement activations across multiple channels.
• A strong communicator with an ability to present ideas and strategy in visually impactful way.
• Comfortable working in a complex matrix environment and influencing senior stakeholders.
• Leads towards a data-driven organization and strategizes digital transformation.

You have:

• at least 2 years of experience in digital branding and digital communications campaigns.
• Demonstrated experience in managing community programs, groups and relationships for brands.
• A drive to strengthen our Social, Advocacy & Influencer strategy – leveraging new tools and technology to develop and evolve our consumer engagement strategies via social channels, platforms and communities – from beauty advisors to brand superfans.
• Proficiency in social listening, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures.
• a proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.

We offer:

• Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
• Plenty of opportunities to grow – cross-divisionally and functionally.
• #Learningneverstops mindset: wide learning and e-learning package for you to choose from.
• Attractive benefits package including health insurance, hybrid working model, Product Summer and Christmas gift packs, L’Oréal boutique employee website with very friendly prices where all L’Oréal brands are available, and more.
• Modern office in Riga city center.
• Tools: laptop, mobile phone.
• Salary depending on the experience: 2200 - 2500 euro gross.

We are open for candidates with disabilities.