A DAY IN THE LIFE

As Advocacy & Influence Acceleration Manager, you own the strategic vision for how advocacy and influencer engagement drive measurable business impact across the division. You don't just execute campaigns — you architect the frameworks, standards, and operating models that brands across the portfolio build on.

You'll set the direction for a comprehensive, multi-channel advocacy and influence strategy, translating ambiguous goals into a clear roadmap, prioritizing where to invest, and building the playbooks that scale best practice across the organization. 

Brand A&I leads look to you for strategic direction and functional guidance, making this a role with real cross-brand leadership scope beyond its formal reporting line. You'll be the person stakeholders turn to for a data-driven read on what's working, what isn't, and what to do next.

This role sits at the intersection of strategy, execution, and governance: you'll shape the vision, lead its execution, mine performance data for insight, ensure programs meet compliance standards, and continuously refine the model based on results.

A&I MANAGEMENT

• Own the strategic roadmap for influencer marketing performance across the division,identifyingstructural gaps and evolving the model to increase brand credibility, cultural relevance, and share of influence across the Canadian market.
• Set the standard for multi-touchpoint activation strategy (mailers, events, paid collaborations, PR),establishingthe best practicesto scale across all brands.
• Lead Grab & Glow, a proprietary influencer marketing framework tackling declining creator credibility and audience fatigue — with a mandate to position and scale it as a global best practice.
• Provide strategic and functional direction to brand A&I leads, ensuring alignment, consistency, and performance against division-wide standards.
• Oversee A&I agency operations, project governance, and end-to-end campaign execution — influencer selection, content approval, KPI reporting, and compliance.
• Negotiate influencer contracts and set the compliance bar for all activations.
• Partner with education teams to design and roll out pro-content and training (social strategy, content creation, platform optimization), closing capability gaps across the stylist community at national scale.
• Pilot and scale global initiatives for the division (e.g.,L'Orealistar, Proactive Conversations),representingCanada's point of view in international forums.

UPSKILLING AND BEST PRACTICE SHARING

• Lead the evolution of influencer strategy from transactional creator partnerships to ecosystem-based influence models, grounded in ongoing analysis of cultural, social, and competitive trends.
• Build the mechanisms for cross-brand knowledge-sharing, scaling best practices across PPD brands, divisions, and markets based on campaign results.

TRENDS AND SOCIAL LISTENING

• Act as a trusted strategic advisor to Brand Management on communications strategy.
• Present strategic recommendations to senior internal and external stakeholders — including audiences of up to 150 — to secure buy-in and sponsorship; represent the division at high-visibility speaking engagements.

WHAT YOU'LL BRING

• 5+ years of experiencein influencer marketing, communications, or brand strategy, witha track recordof building programs from the ground up rather than only executing existing ones.
• Demonstrated experience setting strategic direction forothers whether through formal people leadership or through influencing and guiding peers/indirect reports (e.g., brand-level leads) toward a shared standard.
• A strong point of view on where influencer marketing is headed, backed by the judgment to translate that vision into a roadmap others can execute against.
• Comfortable operating at the intersection of strategy and execution— equally credible building a 3-year vision and getting into the weeds of a campaign brief or contract negotiation.
• Sharp analytical instincts: fluency with performance data (KPIs, SOI/SOE/SOM, retention/acquisition metrics) and the ability to turn numbers into a clear narrative and recommendation.
• Experience designing and scaling training or capability-building programs for a distributed community (e.g., stylists, agency partners, brand teams).
• Deep understanding of the beauty, fashion, or lifestyle influencer landscape in Canada; existing relationships with agencies and platforms are an asset.
• Bilingual (English/French) considered an asset, given the national scope of the role.

Your Benefits

An environment where you can step outside your comfort zone and push yourself!

Meaningful responsibilities from day one.

A place where diversity is celebrated and where everyone can thrive.

The opportunity to contribute to important social and environmental causes.