At L’Oréal Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably while benefiting all. Professional Products founded the L’Oréal group more than 110 years ago. Always hand-in-hand with hairdressers. Always creating connections between our brands, professionals, and consumers in every market.
Now we are looking for a talented & motivated individual who will take charge of B2B data & CRM strategy and insights from all touchpoints including L’Oréal Partner Shop & Access (education platform). In this exciting role, you will be responsible for divisional B2B CRM and data strategy for professionals, including customer journey identification, the infrastructure, data streams, strategy, and activation to grow customers’ engagement and lifetime value. Simultaneously you will be supporting the development of the B2C CRM stream working closely with divisional & brand teams to ensure a coherent & seamless divisional CRM strategy.
Scope of responsibilities for a role:
☑️B2B CRM strategy
- Sets the PPD B2B data vision & strategy of collection & segmentation of our stylist data to ensure personalized interactions with customers through activation that will bring value to the stylist (Hairdressers) and to PPD.
- Offers the best beauty customer experience to bring incremental revenue - Sets a recruitment strategy of data from different sources to enrich CRM to guarantee the best interactions and business growth.
- Defines valuable content for Stylists based on customer segmentation.
- Builds a clear ROI on incremental sales linked to the B2B CRM deployment.
- Defines CRM KPIs & drivers and dashboards to track and optimize marketing strategies.
☑️Platform Management & Activation
- Manages CRM campaign tools such as Salesforce Marketing Cloud, and Adobe Campaign (with agency).
- Guarantees customer journey experience & consistency between platforms to achieve a seamless experience and maximize the click-to-sale rate.
- Manages and links multiple data sources to drive B2B data acquisition, segmentation, and better CX.
- Helps teams to carry out regular NPS questionnaires among defined clients.
- Sets up the templates for action plan management & brief templates.
☑️Data management & insights
- Consolidates and shares with key stakeholders all the insights & learnings of the different sources of data that will enrich other departments such as marketing, commercial & education to shape the added value proposal of the division.
- Query the CRM database to deliver relevant insights to key stakeholders.
- Automate, in cooperation with the agency, the delivery of reports for recurrent data requests.
- Define actionable consumer segmentation.
- Combines multiple datasets (Access & LPS + other sources e.g. loyalty programs, educational databases, SAP).
- Track CLV.
☑️GDPR Compliance
- Strong cooperation with the Data Protection Officer, CDMO team & other relevant teams to ensure 100% compliance with data privacy regulations.
- Be the guardian of CRM data safety.
🌟You are a perfect match if you have:
- Fluent English.
- Analytical & Data Management Skills.
- Technical expertise regarding data models, database design development, data mining, and segmentation techniques.
- Ability to manage complex, cross-brand / cross-team projects.
- Ability to adapt to the fast-changing environment.
- Ability to summarize complex ideas and data into simple insights.
- Understanding of digital trends & new tools.
- Understanding of commercial transactional sites.
- Collaborative approach – ability to influence peers in a matrix structure.
- IT skills, and knowledge of software packages. Knowledge of SQL will be an advantage.
- Nice to have: knowledge of Google Analytics, Big Query, Data Studio & Power BI.
🔍Moreover, you are:
- You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.
- Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
- Adventurous. You’ll embrace challenges and change with fire in your belly and a great big smile on your face.
- Only human. You’ll screw up sometimes but you have no fear of failure because you’re smart enough to learn from mistakes.
- One of the gang. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we.
🌟We offer:
- Plenty of opportunities to grow – cross-divisionally and functionally.
- Rich e-learning package.
- Attractive benefit package including sports card, private health care, life insurance, pension package, and internal boutique with a discount, and product allocations.
- Annual bonus system.
- Diversity & Inclusion: L'Oréal promotes equal opportunity, diversity and inclusion. We prevent discrimination and harassment of any kind based on gender, skin color, religion, sexual orientation, origin, or disability. We walk the talk every day when it comes to Diversity & Inclusion.
We are open to candidates with disabilities.
If You Would Like To Participate In The Above-mentioned Recruitment Process, It Is Mandatory To Include In Your Resume The following Closes:
"* [] I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of CRM & Data Manager"
"[] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw."
* mandatory field Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected]. The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR. Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization. Your personal data will be kept for a period of 2 years from the end of the recruitment process - in which case these data will be processed until the consent is withdrawn. You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above. You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR. Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.