Communication Brand Manager

YOUR PROFILE

You are a master at communicating and making people talk about brands on all different channels. You drive social engagement through influencer management, content creation, classic PR and unique brand experiences. You love identifying influencers and professional communities for your brand and category. You love interacting with them, online and offline, and become “their best friend”. You have affinity with Luxury brands and have authority to drive our beautiful brands Kiehl’s, Biotherm and IT Cosmetics.

YOUR RESPONSIBILITIES

• You build the strategy and the PR Plan and Calendar for your brand(s) for the Benelux countries
• You build brand love and brand magic through orchestration of integrated communication campaigns and you organize local events around your brand(s) and its launches if necessary 
• You support brands and develop their 360 Paid Owned Earned content strategy and communication plan
• You build an advocacy strategy for your brands and select the right influencers. You identify, manage and engage influencer communities.
• You leverage influencers to create relevant content online and monitor their ROI and ensure product loyalty and content relevancy.
• Set, manage and track the budget for influencer management and contracts for your brand(s)
• You do close follow up of your results (PR rankings & Traackr KPI’s)
• Consolidate social insights & audience feedback, produce reports to fuel relationships with influencers 
• You manage the relationship with editors, journalist and influencers
• You invite strategic partners to International press events & trips
• You make sure to do all seedings for your brands
• ONLINE BRAND VOICE: Responsible for Tone of Voice and Online Brand identity

We Are Looking For
 You’re a great match if you:

• Have a Masters Degree
• Are fluent in English and Dutch (French is a plus).
• Have a strong affinity for luxury brands and understand their unique DNA.
• Excel in influencer management, content creation, and social media strategy.
• Thrive in a fast-paced, entrepreneurial environment where creativity and ownership are key.

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers. 

And furthermore you will find with us:

·       An inspiring work environment with ambitious colleagues, where working Agile is the norm;

·       A healthy career perspective with good development and career opportunities;

·       A competitive salary which is adjusted on an annual basis in case of good performance;

·       Good secondary employment conditions, such as a 13th month, profit sharing, bonus scheme, company car, discount on medical expenses and a favorable pension scheme;

·       Discount on L'Oréal products. 

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders. 

Diversity

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“

(Jean-Paul Agon, Chairman of L’Oréal)