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Permanent
Praha
Prague
Marketing
Full - Time
26-Feb-2026
Hello, we’re L’Oréal. We’re not just building brands; we’re crafting how the world experiences luxury beauty—and it takes a lot of exciting roles to make it happen.

One of our divisions, L’Oréal Luxe, is looking for a Brand Activation Manager to support the iconic Valentino & Giorgio Armani brands.

At L’Oréal Luxe, we are the global leader in luxury beauty and fine fragrance. Our mission is to create the best luxury beauty products and experiences in fragrance, skincare, and makeup. With a portfolio of aspirational brands like Valentino, Giorgio Armani, Lancôme, and Yves Saint Laurent, we bring elegance, innovation, and artistry to consumers worldwide. If you’re passionate about luxury beauty and want to help shape the future of these prestigious brands, this could be the perfect opportunity for you!

A Day in the Life
As a (Junior) Brand Activation Manager in our Luxury Division, you’ll be at the heart of creating exceptional trade marketing campaigns for iconic beauty brands in the Czech and Slovakian markets. Reporting to the Senior Brand Activation Manager, you’ll collaborate with a dynamic team to ensure best-in-class execution across both offline and online channels.

Here’s what you’ll be doing:
  • 360 Campaign Execution: Bring luxury beauty brands to life through trade marketing strategies tailored for perfumeries and e-retailers.
  • POS & Online Assets: Manage the creation of POS materials and online assets, ensuring alignment with international brand guidelines and budgets.
  • Brand Visibility: Oversee permanent and temporary brand appearances in stores, on shelves, and across e-retailer platforms.
  • Gifting & Generosity Plans: Administer gifting programs and brand tools to meet animation objectives and consumer targets.
  • Event Planning: Organize special promo events in stores and shopping malls to captivate consumers.
  • Collaboration: Work closely with Brand Activation, Product, and Engagement teams, as well as Sales, Retail Design, Logistics, and Field teams.
  • Performance Analysis: Monitor and evaluate the ROI of trade campaigns and promotional events.
  • Budget Management: Handle POS and gifting budgets, including purchase order creation and administration.

We Are Looking For
You’ll thrive in this role if you:
  • Hold a university degree.
  • Min. 2-3 years of experience in trade marketing.
  • Are fluent in Czech or Slovak and English.
  • Are advanced in Excel, with basic graphic design skills as a plus.
  • Have a sensitivity to luxury brands, fashion, and trends.
  • Are detail-oriented, proactive, and consumer-focused.
  • Possess excellent communication, presentation, and organizational skills.

What’s In It For You
  • A dynamic, international environment with opportunities for professional growth.
  • Flexible working hours and home office options (2 days per week).
  • An attractive benefits package: 5 weeks of holiday, 3 sick days, multisport card, product discounts, profit sharing, and more.

If you’re ready to take your career to the next level and join a market leader where dreams come true, we’re excited to hear from you. Apply now and let’s create the beauty that moves the world—together!

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
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