Mission & Defining Characteristics

• Drive Online Growth: Translate marketing strategies into effective e-commerce channel strategies for strategic partners, accelerating online channel growth result in market share gain.
• Develop Shopper-Centric Plans: Collaborate to convey product marketing strategies into innovative, shopper-oriented e-commerce activation plans that in line with the overall marketing framework and Ecom channel priorities.
• Preserve Brand Consistency: Ensure all e-merchandising and content initiatives reflect brand essence and objectives

• Deploy Campaign Activation: Oversee seamless campaign deployment with clear, measurable KPIs.

Main Tasks & Responsibilities

• Champions the Online Brand plan for strategic platforms including but not limited to: Campaign Ecom framework, e-campaign Local Thematic Ideation, campaign-focused assortment strategy, GWPs, activation plan in key channel’s building blocks.
• Develops a clear activation plan with clear building block that can deliver “from content to commerce” (Brand Live, Brand Video, Affiliate Live, Affiliate Video, Flash Sales/ Product Showcases)
• Conduct quarterly competitor analyses to stay updated of trends & ensure planning that goes in line with shopper interests.
• Optimize consumer acquisition touchpoints pre-purchase, during purchase and post-purchase
• Delivers disruptive Merchandising Creatives that go in line with Brand Strategy and Regional Strategy
• Develops strong GWPs Plan for shopper’s activation with optimal budget and meet corporate’s sustainability standard.

Requirements:

• Strong Operational Marketing who can build detailed activity plans

• Collaborative and able to work between Sales & Marketing to build the right plan.

• Experience at E-commerce platforms would be referral