Assistant Manager, Marketing - Business Analyst (L’Oreal Paris Hair Care + Color)
Job: Assistant Manager, Marketing - Business Analyst (L’Oreal Paris Hair Care + Color)
Position type: Permanent
Employment type: Full - Time
Location: New York - New York
Country/Region: USA
Overview:
The Business Analyst is an expert at compiling informed consumer insights from multiple qualitative and quantitative (Nielsen, HH Panel, Spectra, Ecomm, etc.) sources. They work very closely with the other members of the squad, especially the brand marketers and the shopper marketer, to share conclusions and trends that translate into insights.
The Business Analyst also acts as a brand marketing support to the team and will own the execution of assigned brand activation plans.
Job Responsibilities:
- Collect, aggregate and synthesize sales, market and consumer data
- Track sales of the category on a weekly basis and provide key highlights, challenges/risks and opportunities to the Category Head, BBD team and broader squad.
- Create and update launch trackers
- Monitor reviews and ratings and consumer sentiment through social listening to report back learnings and insights
- Conduct competitive research including new launches, pricing, and sales drivers
- Track trends that impact the category (via Google/SEO, etc.) and translate into insights
- Responsible for preparing all upfront business analytics for meetings including category performance, drivers and other specific analyses requested
- Execution of brand activations plans as assigned by N+1
- Inform brand strategy with quantitative insight on effectiveness of tactics, sales drivers, ROI, and competitive products
- Be the designated category expert on the pulse of trends, retailer dynamics, and competitive brand performance/go-to-market tactics
Job Requirements:
Education/Experience:
- Bachelor’s Degree and 2-3 years of experience
- Marketing experience in the beauty industry preferred
Competencies/Skills:
- Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Market Research: ability to read and interpret research data
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Rigorous quantitative data analysis skills
- Meticulous attention to detail
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude
- Strong collaborator across business functions
- Ability to deliver projects from conception to final execution
- Strong project management skills
- Critical thinking and problem-solving skills, rigorous quantitative data analysis and insight
- Agility & Flexibility: Demonstration of performance under rapid-changing circumstances, tight deadlines, openness to change and to a dynamic role
Additional Benefits Information as Follows:
Salary Range: $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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