Title: Assistant Manager, Advocacy and Owned Engagement, L'Oréal Paris Skincare
Division: CPD
Department: L’Oréal Paris
Supervisor’s Position: AVP, Brand Engagement Lead
Location: Hudson Yards, NY, NY
Job Summary
As Assistant Manager, Advocacy and Owned Engagement, you will be responsible for developing creative and business-driving influencer marketing strategies for the L'Oréal Paris Skincare Category, building and fostering influencer relationships, and reporting on performance with insights. As an A&I expert, you will be support our mission to drive share of influence within the category through awareness, engagement and conversion objective programming.
The Assistant Manager will also support activations to build brand love via earned seeding, eventing, influencer and consumer experiential, owned social and PR (executed by our agency).
Responsibilities
The role will include (but is not limited to) the following responsibilities:
Influencer Marketing Management:
- Support the execution of Advocacy & Influencer strategy to drive awareness and conversion to support key business priorities
- Support the go-to-market strategy for national campaigns + retailer programming (campaign briefing, campaign execution, creator casting, brief casting, content review)
- Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies
- Collaborate with Social Brand Managers and agencies on paid influencer campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned
- Support influencer mailers and seeding strategies in partnership with team and agency
- Collaborate with Marketing and Digital teams to align on brand priorities and key moments to properly plan affiliate programming, inclusive of TikTok Shop.
Influencer Events, Trips & Consumer-Facing Events
- Support event eventing experiences that build love and fuels advocacy
- Partner with PR agency/production company
- Manage invitee lists, event ROS, attendee Facebooks, etc.
- Assist in the production (with agency partner) and execution of consumer-facing events, and industry events (i.e. AAD)
- Draft event recaps and reports on ROI
Public Relations
- Support the adaptation of global PR plans to support local activation needs
- Work closely with PR agency to ensure that editors receive timely and usable brand messaging to drive significant press coverage for skincare priorities – inclusive of press releases and factsheets
Reporting & Presentations
- Develop fluency with influencer and social platform tools, Traackr, MIM, NetBase, RivalIQ, etc. to analyze and report back on data.
- Assist with development of reports and presentations for company & divisional leaders
- Analyze and share insights from the L'Oréal USA CDMO/COE reports that highlight influencer activity internally and externally
- Oversee competitive analysis reporting to ensure L'Oréal Paris is positioned as a leader in the space
Job Requirements
- 2-3 years of experience in Marketing, Social Media, Influencer and/or PR/communications in agency or in-house, excluding internships. Experience in beauty a plus.
- Bachelor’s degree in related field
- Strong written, oral, and interpersonal communication skills
- Knowledge of the influencer space, including key talent and content trends
- Working knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms
- Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
- Strong understanding and passion for the beauty and cosmetic industry
- Ability to prioritize and multi-task
- Ability to analyze data in terms of conversion and content performance
- Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.
- Ability to travel when needed
What’s In It For You:
- Salary Range: $84,500 - $120,400
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.