Job Title: Analyst, Customer Marketing Analytics

Division: Consumer Products Division

Location: Minneapolis, MN

Reports To: AVP, Customer Marketing

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  

What You Will Do: The Analyst, Customer Marketing Analytics is responsible for supporting the end-to-end execution of retailer activations and providing the analytical rigor needed to drive brand growth. This role acts as a critical link between Brand Marketing and Sales, ensuring that 360° plans are tailored to customer needs and executed with excellence. The ideal candidate is a highly organized, data-driven professional who thrives in a fast-paced environment and can translate complex data into actionable business insights.

Job Responsibilities:

Activation Execution & Project Management:

• 360 Execution: Support the end-to-end execution of in-store activations and media plans, including obtaining customer buy-in and routing internal approvals.
• Brand Alignment: Support Account Directors in delivering brand objectives while working cross-functionally to effectively meet specific customer marketing needs.
• Communication: Serve as the primary liaison for retailer expectations and timelines with internal activation teams (e.g., Brand Activation, Creative, Supply Chain).
• Ownership: Own customer-specific processes and activation workflows to ensure timely and accurate execution.

Business Analysis & Data Management:

• Fundamental Analysis: Lead fundamental customer marketing analysis required for business reviews, line reviews, and strategic planning.
• Reporting: Maintain and optimize all customer marketing reporting necessary to monitor business performance.
• Insights to Action: Utilize consumer and customer analytics to evaluate the ROI and impact of activation efforts, identifying opportunities for optimization.
• Business Growth: Drive the business as a key team member by collaborating with multifunctional teams and leveraging data insights to fuel brand growth.

Team Contribution:

• Collaboration: Work proactively within a multifunctional team environment, sharing learnings and supporting peer objectives.
• Post-Mortem Recaps: Develop and present recaps of activation activity, highlighting performance against KPIs and recommending future strategies.

Qualifications & Experience:

• Experience: Minimum 1-2 years of experience in a business analysis, sales, or trade marketing role.
• Technical Skills: High proficiency in Microsoft Excel (Advanced formulas, Pivot Tables), PowerPoint, and Outlook.
• Analytical Rigor: Strong knowledge of retailer data and syndicated data (e.g., Nielsen, IRI, Retailer Portals).
• Industry Knowledge: Deep knowledge of the beauty and personal care landscape, specifically within the [insert category] category.
• Strategic Thinking: Proven ability to understand retailer strategies and objectives and align them with brand goals.
• Efficiency: Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner.
• Communication: Excellent verbal and written communication skills for effective cross-functional and customer-facing interaction.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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