L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

Key responsibilities 

As the Amazon Activation Manager, you will be responsible for the strategic and operational management of our brands on the Amazon platform. Your role involves ensuring daily execution excellence by seamlessly integrating Amazon into the 360 activation plans for our brands and maximizing product visibility and performance. Marketing, media, and content levers will be your key assets in meeting this challenge.

• Brand Relations:
  1. Establish and maintain relationships with various brands within L'Oréal Luxe, collaborating to integrate Amazon into the brands' 360 activation plans: launches, events, promotions, etc.
  2. Co-create influence strategies to drive optimal traffic to our product pages.
  3. Build and nurture a connection with the Global and USA Luxe community to stay updated on best practices and accelerate business growth.

• Content Management and Execution Excellence:
  1. Develop and maintain high-quality content for brand product pages, integrating a deep understanding of Amazon-optimized SEO to meet legal and sales requirements in Canada.
  2. Ensure excellent operational execution of Amazon initiatives, working closely with the E-Kam team to link visibility, stock, pricing, and promotion topics.

• Marketing Activation and Media Campaigns:
  1. Manage, oversee, and implement the paid media strategy through our agencies and partners to recruit new consumers while optimizing paid investments on Amazon.ca.
  2. Design and execute effective marketing campaigns on Amazon, coordinating internally and aligning with negotiated annual budgets (COOP). React and adjust, actively proposing activation strategies based on past and projected sales.
  3. Lead influence strategy in collaboration with the A&I team to enhance product visibility and achieve traffic and conversion goals.

The Manager must build a medium-term vision to support brand business through the various levers mentioned in this job description. This ability to step back and understand the business environment is essential for proposing new innovative ideas that contribute to client account growth and profitability.

Professional &Technical Competencies 

• Proven experience in brand management on Amazon or in e-commerce, with specific expertise in Amazon SEO and legal compliance for sales in Canada.
• Demonstrated skills in managing marketing campaigns, including influencer and media agency management.
• Ability to analyze data and use insights to optimize product performance on Amazon.
• Strong communication, leadership, and project management skills with a results-driven orientation.
• Comfortable with numbers, proficient in Excel and PowerPoint, as well as internal tools.
• Curiosity, a desire to learn, and a willingness to grow in an evolving environment.

Benefits

• Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
• Defined benefit and defined contribution pension plan 
• Access to a 24/7 telemedicine service (Maple)
• Hybrid work model (minimum 3 days/week in the office)
• Special Friday schedules
• Subsidized cafeteria, free coffee, soups, and tea
• Access to numerous virtual learning platforms
• Phenomenal vacation policy
• Paid year-end holiday week
• $500 wellness account per year
• Exclusive employee discounts of up to 50% (WOW!)
• Free BIXI membership and STM discounts
• Reimbursement of professional licenses
• And much more!

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

 The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

 We are proud to be an equal opportunity employer.