ACTIVATION MANAGER
As Activation Manager you will report to the Head of Activation and will be responsible for the design and implementation of the multibrand activation strategy within the Key Accounts channel. You will work closely with the Category team to understand and unlock white space opportunities and lead your activation with a category first approach. Together with your (Direct or Indirect) NAM counterpart, you will be responsible for customer relationships with your Key Accounts portfolio and the joint implementation of the activation plans.
Location: White City
Grade: 5
Permanent
A DAY IN THE LIFE
Responsibilities include:
• Activation strategy: support the establishment of the PPD UKI activation strategy. Combining insights from business intelligence, category, commercial and brand teams to build the activation plan for your customers and brands
• B2B Key Account knowledge/expertise ownership with the (Direct or Indirect) NAM counterpart for the division
• Customer relationships: strong customer relationships, ensuring that bespoke business plans are created with a clear activation plan embedded
• Market/category expertise + PPD brand & channel strategy ownership with the customer
• Analyse multiple sources of data to fully understand your customer. Develop full understanding of all internal + external data sources, software + toolkit and use appropriate data to drive all activation decisions
• Co-build the Customer Business Plan with the NAM (assortment, education, merchandising, promotion plan) based on turnover & profitability objectives + marketing plan of each brand
• Align marketing on the A&P or trade investments before customer negotiation
• Activate the levers of trade marketing according to the business models of the clients and maximize mono & multi brand activation plan with his/her customers
• Implement activation plans: with full alignment and collaboration with marketing and commercial you will ensure that the activation plans are successfully implemented within your portfolio of customers
• Define the right KPIs with brands & NAM & collect the data needed
• In charge of ROI analyses & internal customer reporting on the BP + identify & implement improvements needed
• Participate with the commercial teams in clients' key meetings, to enable the clients in the activation of their business with PPD
• Share best practices in channel activation with the brands, education and sales teams
Time allocation: 40% internal / 60% customer
WHO YOU ARE
• Entrepreneurial. Every single day, you spot opportunities to shake things up.
• Super creative. There’s no blueprint for the future. You’ll have to design it.
• Adventurous. L’Oréal is for pioneers. So you’ll embrace challenges and change.
• Only human. You’ll make mistakes sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.
• Ambitious. You crave success and we’ll support you all the way. That way, we all win.
• Respectful. Whoever you’re talking to, you treat everyone the same.
• One of the gang. Even if you’re Superman or Wonder Woman, you recognise that teams are the real heroes. And so do we.
• Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
• You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.
You have:
• Background / experience in marketing, business development, category and commercial
• Extensive rigor and excellent analytical skills, with the ability to work with multiple continuous data sources
• PPD and/or industry experience is preferred
• Excellent Influencing & communication skills, both written and oral
• Strong organisational and time management skills and ability to prioritise
• Ability to work effectively in a team, but also self-sufficient and resilient when working without supervision
• Driven, confident and capable to challenge the status quo
• Enthusiastic and persuasive; flexible, practical and methodical in approach to problem solving
• Good PC skills with strong knowledge of Microsoft Office suite (Word, Excel, PowerPoint, Teams)
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.