It’s everything related to ideation, communication & content creation including but not limited to:  

  -Campaign Project Leaders - Strategize & Orchestrate 360 IMC Activations for NLs, Pillar repush etc...                                  

  -Ideation/Story-telling - Big Concept/USP/Key Claims/Comm Guidelines etc...

  -Creative Production - Briefing/Shooting/Post-production in line with brand codes

KEY SKILLS to succeed

Metier specific 

・Interest / Insights in beauty and cosmetics trends with luxury aesthetic sense

・Familiar with Social Media ecosystem (Tiktok/Douyin/Wechat/INS etc...).

・In depth knowledge of consumer trends/behaviours

・Digital-marketing mindset / Social Content Creator

Transversal DMI

・Brand DNA sensitivity 

・Story telling / Brand marketing / Skincare Category Knowledge 

 ・Good English Comm Skills (verbal & copy-writing)

Transversal Group

・Project Management & Ownership & Leadership  

・Collaborative team-work & Inclusivity 

・Agility & Resilience

HERE'S A GLIMPSE OF WHAT I DO

・Consumer trend/Competitor watch to generate new insights/ideas to fuel in digital/social mkt activations

・Develope campaign concepts/claims & transform big concept into social ideas/assets creation 

・Based on mkt calendar,  craft impactful 360 activation plan in collaboration with stakeholders (PR/Digital/Advocacy/E-com/Retail/CRM/Edu etc...)

    1. Orchestrate the development of 360 content strategy to ensure an integrated and impactful campaign

    2. Align with Zones & Drive countries during specific meetings & workshops

    3. Brief the agency for content creation and manage the relationship all through the project

・Create campaign digital assets and keep optimize by co-work with Zone and countries 

・Drive consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensue 360 ROI

・Define and frame comm guidelines for local adaptation 

・Draft IMC 360 notes to countries to make sure good local execution 

・Work with Zones and drive countries to understand local needs, optimize content relevancy, track assets performance etc...