LD - Lancôme - E-commerce specialist

JOB SUMMARY

Daily E-commerce Business management

• Build E-commerce business strategies and manage sales performance to achieve target top-line growth.
• Develop business planning for 1P/Sell-in channels and establish accurate Sell-in & Sell-out forecasting models.
• Well-execute and implement online strategies for each key channel in line with the brand's overall digital strategy.
• Create and maintain the online business: Brand e-Trade marketing calendar, e-Merchandising, and e-Content management.
• Implement brand strategic campaigns across all E-commerce channels in close collaboration with corporate teams.
• Strengthen and reinforce brand awareness by enhancing brand visibility, improving sales performance, and developing premium service experiences.
• Operate and merchandise website products based on sales objectives, key seasons, and promotions with online competitive intelligence to maintain the brand’s competitive advantage.
• Drive sales performance through data analysis and online product placement management while optimizing customer experience.
• Manage digital media budgets and optimize resource allocation to drive ROAS.
• Execute campaign media spend aligned with strategic brand KPIs and channel-specific objectives.

Achieving collaborative work

• Communicate with internal cross-functional teams and external partners to allocate, consolidate, and execute joint business plans.
• Manage stock and inventory forecasting in close alignment with Product Managers (PM) and Supply Chain Management (SCM).
• Monitor competitor movements, consumer behaviors, and emerging online channel trends.
• Localize and update brand assets with agencies and cascade them effectively to each channel.

Monitor New E-commerce Businesses for Test & Learn

• Analyze and manage new e-commerce channel opportunities and Live Streaming initiatives.
• Test & learn new potential business opportunities to protect brand equity and discover new growth drivers.
• Create synergy between e-commerce business and digital content creation.

Education 

University graduate

Years of experience

2~7 years

Experience

Deep understanding of the local e-Commerce ecosystem and channel dynamics.

Preferred: Proven track record or experience in the beauty/cosmetics industry.

Preferred: Hands-on experience managing Sell-in channels (e.g., Coupang, Kurly, Olive Young, etc.).

Language

Fluent in both Korean and English

Other Skills 

Computer skill proficiency: MS PPT, Excel, Word