eCOM & eDTC Specialist (Online Shopper Excellence) - CMO - LD

Position Title:eCOM & eDTC Specialist – Online Shopper Excellence

A DAY IN THE LIFE:

The Media & Digital Manager is responsible for developing and executing media, digital, and performance strategies to strengthen Prada Beauty's brand desirability and transactional growth in the Korean market. As the key digital and media expert, this role focuses on blending Prada's brand storytelling with high-impact sales performance, advanced search, and immersive consumer touchpoints.

e-DTC Business Product Owner

• Lead GEO (Generative Engine Optimization) initiatives for the e-DTC platform (brand.com) at the division level as the business owner, working closely with CDMO, Global and Zone teams. Gather input from brand teams, translate their needs into business requirements, and drive projects through to delivery
• Coordinate and prioritize demand request and issue resolution with the Zone and relevant teams
• Work with DMI and Zone business teams to define demand and maintain the feature roadmap
• Gather cross-brand issues, support annual roadmap planning, and coordinate feature selection and prioritization
• Coordinate brand-specific issues and follow up on progress
• Manage SFCC account creation and approval
• Support annual budget planning and approval, and track yearly and monthly costs, including upload-related costs
• Track project-based costs, such as translation expenses
• ISMS certification preparation at division level closely collaborating with local IT and brand teams

Customer Data Integration Initiatives and Analytic Reporting 

• Analyze MBB first-party customer data and translate insights into actionable recommendations
• Align MBB sales forecasts with Finance and manage e-commerce channel settlements
• Lead division-level projects to expand MBB into new e-commerce channels, working closely with local agencies, IT, and CRM teams to identify and resolve issues
• As the MBB BPO, partner with e-commerce channels on initiatives to increase first-party data capture.
• Lead MBB campaigns across e-commerce channels at the division level, and analyze and report on campaign performance
• Analyze second-party data from channels such as Naver Lounge, and develop and execute activation strategies and brand action plans
• Collaborate closely with Zone and brand teams to analyze e-commerce data, develop strategies, and deliver projects that acquire prospective customers and strengthen customer loyalty

e- Commerce Performance KPI Management 

• Analyze, manage, and report on e-commerce performance KPI data
• Track and analyze metrics related to consumer touchpoint improvements across e-commerce channels, and support the development of strategies based on insights

WHO YOU ARE:

• Years of experience: +2~7 years of career experience 
• Experience: 
  • Experience in e-commerce, digital product ownership, CRM, customer data, or a related field
  • Experience leading cross-functional projects involving business, IT, brand teams, and external partners
  • Experience working with e-DTC platforms, preferably Salesforce Commerce Cloud (SFCC) 
  • Experience analyzing first- and second-party customer data and translating insights into business actions
  • Experience managing e-commerce performance KPIs, campaign reporting, sales forecasts, budgets, or channel settlements
  • Experience supporting platform enhancements, channel expansion, data-capture initiatives, or information security certification is an advantage
• Language: Fluent in English (Speaking & Written)
• Other Skills: 
  • Strong analytical skills and experience working with customer data
  • Excellent communication and interpersonal skills
  • Strong project management skills, including the ability to prioritize requests, manage roadmaps, and drive initiatives through to delivery
  • Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations
  • Effective stakeholder management and communication skills, with the ability to collaborate across Global, Zone, division, brand, IT, CRM, Finance, and agency teams
  • Business-oriented mindset with a strong understanding of e-commerce customer journeys and consumer touchpoints
  • High attention to detail and strong organizational skills, particularly in managing reporting, budgets, approvals, and settlements
  • Proficiency in Excel and presentation tools; familiarity with data visualization or analytics tools is a plus

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)