Head of Consumer Data Activation (CRM, Retail Media)

Hello, we’reL’Oréal, We'renotjustbuildingbrands, we'reshapinghow the worldexperiencesbeauty (and ittakes a lot of cooljobstodoit). Intrigued? Keepreading, thismightbe the opportunityyou'vebeensearching for.

A Day in the Life
Reporting to the Chief Digital Media Officer in Prague, youwillchampion a data-drivenconsumeractivationapproachtodriveaudiencestrategy and execution for DDX and RetailMedia. Yourkeymissionresponsibilitieswillinclude:

• First Party (1P)Acquisition & CRM: Scale sustainable 1P acquisition (Qualifio, Lead Gen) to hit addressable targets, accelerate rich data profiling (skin/hair types), and design personalized O+O engagement journeys.
• Second Party (2P) Data Partnerships: Expand the 2P roadmap, segmentations, and custom audiences with majoreRetailers utilizing Data Clean Rooms (LiveRamp Safe Haven).
• RetailMediaExcellence:Drive the retailmediastrategyviaAdTechplatforms (Criteo, CitrusAd) for onsite/offsiteprogrammaticcampaigns, manageagencypartnerships, and support Joint BusinessPartnerships (JBPs).
• Governance & Budget:Oversee the annual DDX budget, manageexternalpartners, and serveas the DataPrivacyChampion.
• Professional working proficiency in English (fluency in Czech, Slovak, or Hungarian is an advantage).

WeAreLooking For

• Min 5-8 years Hands-on retail Media & AdTech experience:Deep understanding of eRetailer AdTech platforms (e.g., Criteo, CitrusAd), programmatic campaigns (onsite and offsite) and CDP (customer data platform)
• Strategic & AnalyticalLeader:Provenabilitytoimplementlong-termaudienceactivationstrategies, analyze CRM/mediaperformance, and optimizeattributionmodels.
• LifecycleChampion:Highlyskilledattranslatingbehavioraldataintotargeted CRM triggersthatdriveCustomerLifetimeValue (CLV).
• CollaborativeInfluencer:Exceptionalcommunicatorwhoeffortlesslyguidescross-functionalteams and seniorstakeholders.

What’s In It For You

• A place for youtoleaveyourcomfortzone and growbeyondyourpotential (here, you’llbeencouragedtotrynewthings and takerisks!)
• Real responsibilityfromday 1, there’snositting on the sidelinesatL’Oréal
• Anenvironmentwherepeople of everyethnicity, socialbackground, age, religion, gender and sexualorientationaswellaspeoplewithdisabilitiesareaccepted, canspeakup, willthrive and arecelebrated!
• A placewhereyoucancontributetosomethingbigger! Many of ourbrandshavesocietal /environmentalcausestomakeconcretedifference

WhoWe Are
L’Oréal ispresent in 150 markets on fivecontinents. For morethan a century, L’Oréalhasdevoteditselfsolelyto ‘Createbeautythatmoves the world’; itisnow the industryworldleaderwith €42 billionconsolidatedsales. Together, wesolvecomplexchallengesatscale, whilemakingsurewestaycommittedtomaking the world a moreinclusive and a betterplace for everyone & ourplanet.

Today, L’Oréalincludesover 9k experts in beautytech, digital, data and e-comm and isconstantlygrowing. ChampioningBeautyTech, weinvent the beauty of the futurewhilebecoming the company of the future.

We’recommittedtoguaranteeinginclusiverecruitmentprocesses and toadvocating for hiring and promotingeachcandidate in anethical and equitableway. The Groupstrictlyprohibitsdiscriminationagainstanyapplicant for employmentbecause of the individual’sgenderidentityorexpression, sexualorientation, visible and/orinvisibledisabilities, socio-economic and/ormulticulturalorigins, healthconditions, age, religion, oranyothercharacteristicsprotectedbylaw.