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Head of Consumer Data Activation (CRM, Retail Media)

Prague, Czechia

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Head of Consumer Data Activation (CRM, Retail Media)

Prague, Czechia

Apply
  • Reference number: 232891
  • Location: Prague, Czechia
  • Date posted: 17/10/2026
  • Employment type: Full-time
  • Professional field: Digital Marketing
  • Type of contract: Permanent

Hello, we’reL’Oréal, We'renotjustbuildingbrands, we'reshapinghow the worldexperiencesbeauty (and ittakes a lot of cooljobstodoit). Intrigued? Keepreading, thismightbe the opportunityyou'vebeensearching for.

A Day in the Life
Reporting to the Chief Digital Media Officer in Prague, youwillchampion a data-drivenconsumeractivationapproachtodriveaudiencestrategy and execution for DDX and RetailMedia. Yourkeymissionresponsibilitieswillinclude:

  • First Party (1P)Acquisition & CRM: Scale sustainable 1P acquisition (Qualifio, Lead Gen) to hit addressable targets, accelerate rich data profiling (skin/hair types), and design personalized O+O engagement journeys.
  • Second Party (2P) Data Partnerships: Expand the 2P roadmap, segmentations, and custom audiences with majoreRetailers utilizing Data Clean Rooms (LiveRamp Safe Haven).
  • RetailMediaExcellence:Drive the retailmediastrategyviaAdTechplatforms (Criteo, CitrusAd) for onsite/offsiteprogrammaticcampaigns, manageagencypartnerships, and support Joint BusinessPartnerships (JBPs).
  • Governance & Budget:Oversee the annual DDX budget, manageexternalpartners, and serveas the DataPrivacyChampion.
  • Professional working proficiency in English (fluency in Czech, Slovak, or Hungarian is an advantage).


WeAreLooking For

  • Min 5-8 years Hands-on retail Media & AdTech experience:Deep understanding of eRetailer AdTech platforms (e.g., Criteo, CitrusAd), programmatic campaigns (onsite and offsite) and CDP (customer data platform)
  • Strategic & AnalyticalLeader:Provenabilitytoimplementlong-termaudienceactivationstrategies, analyze CRM/mediaperformance, and optimizeattributionmodels.
  • LifecycleChampion:Highlyskilledattranslatingbehavioraldataintotargeted CRM triggersthatdriveCustomerLifetimeValue (CLV).
  • CollaborativeInfluencer:Exceptionalcommunicatorwhoeffortlesslyguidescross-functionalteams and seniorstakeholders.


What’s In It For You

  • A place for youtoleaveyourcomfortzone and growbeyondyourpotential (here, you’llbeencouragedtotrynewthings and takerisks!)
  • Real responsibilityfromday 1, there’snositting on the sidelinesatL’Oréal
  • Anenvironmentwherepeople of everyethnicity, socialbackground, age, religion, gender and sexualorientationaswellaspeoplewithdisabilitiesareaccepted, canspeakup, willthrive and arecelebrated!
  • A placewhereyoucancontributetosomethingbigger! Many of ourbrandshavesocietal /environmentalcausestomakeconcretedifference


WhoWe Are
L’Oréal ispresent in 150 markets on fivecontinents. For morethan a century, L’Oréalhasdevoteditselfsolelyto ‘Createbeautythatmoves the world’; itisnow the industryworldleaderwith €42 billionconsolidatedsales. Together, wesolvecomplexchallengesatscale, whilemakingsurewestaycommittedtomaking the world a moreinclusive and a betterplace for everyone & ourplanet.

Today, L’Oréalincludesover 9k experts in beautytech, digital, data and e-comm and isconstantlygrowing. ChampioningBeautyTech, weinvent the beauty of the futurewhilebecoming the company of the future.

We’recommittedtoguaranteeinginclusiverecruitmentprocesses and toadvocating for hiring and promotingeachcandidate in anethical and equitableway. The Groupstrictlyprohibitsdiscriminationagainstanyapplicant for employmentbecause of the individual’sgenderidentityorexpression, sexualorientation, visible and/orinvisibledisabilities, socio-economic and/ormulticulturalorigins, healthconditions, age, religion, oranyothercharacteristicsprotectedbylaw.

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AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter

What’s different
about working at L'Oréal?

People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.

The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.

You’d be a great fit. We’d love to see you apply.

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  • Digital Marketing, Prague, Hlavní město Praha, CzechiaRemove

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