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L'Oréal Brandstorm,
from competition to career

Three winners holding trophies at Brandstorm

What is L’Oréal Brandstorm?

L’Oréal Brandstorm is the biggest youth innovation competition worldwide for people under 30 and it’s the fastest way to start your career at L’Oréal. Each year, hundreds of participants go on to join us after taking part. For some, that journey continues even further, with opportunities to step into programmes like our SeedZ Management Trainee Programme and build careers across the business. Scroll on to discover some of the stories of those who participated and consider what you could bring to the table.

Meet the alumni: from L’Oréal Brandstorm to a L’Oréal career

  • Portrait of person with glasses in office hallway
  • Andy, 2016 Brandstormer, at L’Oréal for 10 years:

    “As a male student with no skincare or beauty background, I never imagined that participating in Brandstorm would lead me to the global headquarters in France. Experiencing that energy was a revelation: it proved that beauty is a universal language of science and confidence. This path eventually led me to a career at L'Oréal, where I am now experiencing ‘Beauty for All’ first-hand every single day.”

  • Portrait of professional in suit with arms folded
  • Adrien, 2005 Brandstormer, at L'Oréal for 20 years: 

    "Without Brandstorm, I would not be where I am today, as it was my very first contact with L'Oréal. That's where I got a job interview and an internship, and here I am 20 years after!"

  • Person with curly hair wearing vest smiling
  • Maria, 2024 Brandstormer, at L'Oréal for 2 years:

    “Brandstorm was a turning point in my journey. It pushed me beyond what I thought I was capable of and challenged me to turn an idea into a real solution for the future of beauty.”

Got questions? We have the answers

  • Yes, L’Oréal Brandstorm is a real differentiator. Taking part signals ambition, initiative and the ability to think like an innovator. Many Brandstorm alumni began their journey at L’Oréal this way.

  • Of course! Every creative mind is welcome. If you win the final international competition, we will offer you a place on our SeedZ Management Trainee Programme.

  • No, you don’t need prior experience. L’Oréal Brandstorm is designed to help you learn, experiment and discover the industry for yourself.

  • No, you don’t get a specific diploma. The competition is EOCCS-certified (Online Course Certification System) by EFMD (European Foundation for Management Development). It’s a recognised, certified programme for the training that you can add to your CV that will help you stand out.

L’Oréal Brandstorm logo centered on white background

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At L’Oréal, Diversity, Equity & Inclusion isn’t a trend. It’s been in our culture for over 20 years.

We’re looking for your unique personality, not just a CV. We value what makes you you. Why? Because we’re convinced that true inclusion is the spark for innovation and ambition. Proud to be an equal opportunity employer, we guarantee a recruitment process free from discrimination. Total respect for your journey (gender, orientation, disabilities, background, age or religion): we see your talent first!

Ready to grow your potential in a place where you truly belong?