Manager - TikTokShop Performance Insights

Job Title: Manager, Performance Analytics (TikTok Shop) 

Division: CDMO - USA 

Location: New York, NY (10 Hudson Yards) – Hybrid policy (min 3 days in office)

Reports To: AVP, Social Commerce MultiDiv

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy beauty needs and desires in their infinite diversity. 

The Corporate Digital and Marketing Office (CDMO) puts the consumer at the heart of L’Oréal’s business and drives digital innovation. CDMO delivers the best consumer experiences, develops new marketing models, and builds digital capabilities to futureproof the Group’s business. 

At L’Oréal, our Digital team is at the center of the company’s digital transformation. We are determined to be pioneers in the new beauty tech world. By incorporating digital into everything we do, we are creating better relationships with consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!

What You Will Do

The Manager, Performance Analytics TikTok Shop is a key operational contributor to our creator engagement ecosystem.. In this role, you will be at the intersection of beauty, data science, and content strategy. You will own the analytical framework that powers our TikTok ecosystem—transforming performance data + inputs, competitive intelligence, and cutting-edge content scoring metrics into actionable insights for our brand divisions and operations teams.

If you live and breathe TikTok trends, love building standardized dashboards, and know how to translate video performance metrics into creative briefings that scale, this is your opportunity to shape the future of beauty marketing.

Key Responsibilities

Ongoing Performance Dashboarding & Division Alignment

• Standardize Reporting: Establish and maintain standardized weekly performance reporting frameworks across all L’Oréal US divisions to track core growth drivers.
• Input-Driven Planning: Monitor and analyze key operational inputs—including video volume, sample quantities, and creator tier utilization—to evaluate ROI and optimize resource allocation.
• Cross-Functional Collaboration: Partner closely with divisions to deliver clear, data-backed insights that guide ongoing campaign planning and budget distribution.

Deployment of Content Quality Scorecarding & Competitive Intelligence

• Competitive Benchmarking + Best practices: Leverage content scoring data to benchmark L’Oréal brands against competitors, identifying market gaps, share-of-voice opportunities, and emerging white spaces. Utilize scorecard insights to refine our content approach, highlighting what creative elements successfully drive engagement and conversion.

Weekly Product & Content Trends

HOW

You will be expected to work across the 4 Divisions, reconciling with the Social Listening team and category leads in CMI. In your role you will also be expected to augment your learnings with the Global perspective and socialize those with the local US Tik Tok Shop Market teams. You will be come THE tik Tok Shop navigator champion and expert encouraging all divisions to leverage this tool across their businesses and conveying opportunities to Global for tool improvements.

WHAT WE ARE LOOKING FOR 

Bachelor's degree required.

2 to 4 years of hands-on experience in digital analytics, social media data analysis, marketing intelligence, or creator strategy (ideally within beauty, fashion, retail, or a fast-paced agency environment). 

Experience with Dashboarding & Visualization: Advanced proficiency in building and maintaining automated performance dashboards using tools like Tableau, Looker, Power BI, or Google Looker Studio. 

Processing & Management: Strong command of Advanced Excel (or SQL or Python proficiency is a strong plus) for managing large-scale data extraction and processing. 

Big Data & Scraping Technologies: Familiarity with social listening, scraping, or sentiment-analysis platforms used to process massive volumes of unstructured content data (e.g., handling datasets of 500K+ videos). 

Ecommerce Analytics Experience: Understanding of operating in an algorithmic environment, translate, proven ability to run category analyses, track competitor share-of-voice, and identify white spaces in product marketing 

Agile Stakeholder Management: Experience partnering seamlessly across brand marketing divisions, media teams, and product operations under tight, fast-moving timelines

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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