Manager - Commercial Activation TikTok Shop (CPD)

Job Title: Manager - Commercial & Content Excellence, TikTok Shop

Division: Consumer Products Division

Location: Hudson Yards, NYC

Reports To:SVP – CPD TikTok Shop

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Do:

As Manager, Commercial Activation - CPD TikTok Shop, you will help shape how our brands show up and win on one of the most dynamic platforms in beauty. In this role, you will translate business priorities into actionable sales forecasts and promotional plans, while closely tracking performance and identifying opportunities to strengthen results. You will partner with our Distributor to align strategic priorities and coordinate campaign execution, and lead content optimization across PDP and SEO to improve discoverability, media effectiveness, and GMV. Your performance insights will shape clear recommendations and action plans that support the growth of CPD TikTok Shop.

Key Responsibilities: 

• Lead brand content optimization initiatives that drive media performance and GMV, including PDP and SEO creation & support; diagnose opportunities and develop clear action plans.
• Manage sales forecasting and promotional planning, including discounts and annual planning + execution of gifts with purchase (GWP), in partnership with the CPD Brands.
• Manage SISO (sell-in/sell-out tracking)
• Collaborate with Supply Chain, Customer Service, CDMO & Distributor to support commercial execution.
• Drive account-level P&L performance.
• Own commercial strategy for major platform campaigns and promotions.
• Partner with Distributor to align on strategic priorities and ensure flawless execution.
• Manage CRM activities.
• Partner with the TSP to secure and traffic Media Spark Codes on time, and partner with CDMO on fast creative implementation & media optimization
• Provide clear recommendations and callouts on content and media needs.

What We Are Looking For:

• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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