Manager - Commercial Activation TikTok Shop (CPD)
New York, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Manager - Commercial Activation TikTok Shop (CPD)
New York, New York, United States
Job Title: Manager - Commercial & Content Excellence, TikTok Shop
Division: Consumer Products Division
Location: Hudson Yards, NYC
Reports To:SVP – CPD TikTok Shop
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
As Manager, Commercial Activation - CPD TikTok Shop, you will help shape how our brands show up and win on one of the most dynamic platforms in beauty. In this role, you will translate business priorities into actionable sales forecasts and promotional plans, while closely tracking performance and identifying opportunities to strengthen results. You will partner with our Distributor to align strategic priorities and coordinate campaign execution, and lead content optimization across PDP and SEO to improve discoverability, media effectiveness, and GMV. Your performance insights will shape clear recommendations and action plans that support the growth of CPD TikTok Shop.
Key Responsibilities:
- Lead brand content optimization initiatives that drive media performance and GMV, including PDP and SEO creation & support; diagnose opportunities and develop clear action plans.
- Manage sales forecasting and promotional planning, including discounts and annual planning + execution of gifts with purchase (GWP), in partnership with the CPD Brands.
- Manage SISO (sell-in/sell-out tracking)
- Collaborate with Supply Chain, Customer Service, CDMO & Distributor to support commercial execution.
- Drive account-level P&L performance.
- Own commercial strategy for major platform campaigns and promotions.
- Partner with Distributor to align on strategic priorities and ensure flawless execution.
- Manage CRM activities.
- Partner with the TSP to secure and traffic Media Spark Codes on time, and partner with CDMO on fast creative implementation & media optimization
- Provide clear recommendations and callouts on content and media needs.
What We Are Looking For:
- Experience: 5-7 years of experience in commercial sales or customer marketing function
- Strong commercial acumen: forecasting, reporting and planning
- Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
- Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
- Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
- Education: Bachelor’s Degree required.
- Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
- Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
- Reference number: 256865
- Location: New York, United States
- Date posted: 10/03/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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