Consumer & Market Insight Manager, CDMO
Istanbul, Turquie
Consumer & Market Insight Manager, CDMO
Istanbul, Turquie
- Numéro de référence: 261073
- Site: Istanbul, Turquie
- Date de publication: 12/11/2026
- Type d'emploi: Temps plein
- Domaine d'expertise: Marketing Digital
- Type de contrat: CDI
- Consumer Care & Communities
The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, La Roche-Posay, Diesel, CeraVe and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our CDMO department!
WHAT YOU’LL DO
Strategic Insights Agenda & Business Partnership
- Act as a strategic business partner to marketing and commercial leaders, ensuring that consumer understanding and market evidence inform key business decisions
- Translate business priorities into a focused CMI learning agenda, identifying the decisions to inform and the knowledge gaps to address
- Partner with Division Directors, Marketing Heads and relevant commercial stakeholders to shape research priorities
- Constructively challenge assumptions and bring a clear consumer perspective to strategic discussions
- Coordinate insight workstreams and provide functional guidance and coaching where assigned
- Track how insights inform decisions and identify opportunities to improve the function’s effectiveness
End-to-End Consumer Research
- Lead qualitative and quantitative studies, including U&A, segmentation, concept and innovation testing, communication testing and shopper research
- Define research objectives, select appropriate methodologies and oversee execution from briefing through recommendations
- Ensure findings answer the business question and lead to clear, practical implications
Brand Health & Category Strategy
- Lead brand health tracking and diagnostics, interpreting changes in awareness, consideration, brand image and other relevant indicators
- Translate findings into recommendations for brand positioning, portfolio priorities and consumer engagement
- Facilitate insight activation workshops with brand and business teams
Integrated Insights & Strategic Foresight
- Integrate consumer research with market performance, community insights and trend intelligence
- Determine which emerging signals require deeper research or strategic action
- Lead longer-term consumer understanding and Türkiye-wide strategic studies to inform category roadmaps and planning
Agency, Research Quality & Resource Management
- Lead agency briefing, selection recommendations and performance evaluation within agreed governance
- Ensure methodological rigor, clear deliverables and effective use of research resources
- Manage project scopes, timelines and assigned budgets, constructively challenging proposals where needed
DO YOU HAVE WHAT IT TAKES?
- 4 years’ university degree
- Minimum 7+ years of relevant experience in consumer insights, market intelligence or leading research agencies, preferably within FMCG, beauty or luxury
- Strong expertise in qualitative and quantitative research design, interpretation and application.
- Proven ability to translate business questions into research programmes and actionable recommendations
- Experience in brand health tracking, strategic consumer studies and agency management
- Ability to integrate market analytics, social listening and trend intelligence into a coherent business perspective
- Strong stakeholder management, presentation, storytelling and influencing skills
- Demonstrated ownership of complex projects and ability to guide cross-functional contributors
- Strong business acumen and a constructive approach to challenging assumptions
- Fluency in English, written and spoken
WHAT COULD L’ORÉAL OFFER YOU?
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- The opportunity to be at the center of digital transformation
- World-class training and development
#WEARELOREAL
Take a closer look at our world here!
Charte IA : notre pacte
Chez L'Oréal, l'innovation fait partie de notre ADN depuis plus de 115 ans. Pour inventer l'avenir de la beauté, nous considérons l'intelligence artificielle comme un véritable copilote, avec une conviction forte : la technologie doit toujours être au service de l'humain. Ce pacte, c'est notre engagement envers vous.
Consulter notre Charte IA (s'ouvre dans une nouvelle fenêtre)
Travailler chez L'Oréal :
en quoi est-ce différent ?
Dans un grand groupe, on s'attend souvent à des processus strictes et rigides. Pas chez nous.
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Le rythme est intense et l'apprentissage rapide. En retour, vous obtenez la confiance et le soutien pour innover et avoir de l'impact. Si vous voulez que votre voix vraiment avec la possibilité d'évoluer à travers nos 40 marques mondiales, vous êtes au bon endroit.
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