Consumer & Market Insight Manager, CDMO
Istanbul, Turkey
- Reference number: 261073
- Location: Istanbul, Turkey
- Date posted: 12/11/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- Consumer Care & Communities
The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, La Roche-Posay, Diesel, CeraVe and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our CDMO department!
WHAT YOU’LL DO
Strategic Insights Agenda & Business Partnership
- Act as a strategic business partner to marketing and commercial leaders, ensuring that consumer understanding and market evidence inform key business decisions
- Translate business priorities into a focused CMI learning agenda, identifying the decisions to inform and the knowledge gaps to address
- Partner with Division Directors, Marketing Heads and relevant commercial stakeholders to shape research priorities
- Constructively challenge assumptions and bring a clear consumer perspective to strategic discussions
- Coordinate insight workstreams and provide functional guidance and coaching where assigned
- Track how insights inform decisions and identify opportunities to improve the function’s effectiveness
End-to-End Consumer Research
- Lead qualitative and quantitative studies, including U&A, segmentation, concept and innovation testing, communication testing and shopper research
- Define research objectives, select appropriate methodologies and oversee execution from briefing through recommendations
- Ensure findings answer the business question and lead to clear, practical implications
Brand Health & Category Strategy
- Lead brand health tracking and diagnostics, interpreting changes in awareness, consideration, brand image and other relevant indicators
- Translate findings into recommendations for brand positioning, portfolio priorities and consumer engagement
- Facilitate insight activation workshops with brand and business teams
Integrated Insights & Strategic Foresight
- Integrate consumer research with market performance, community insights and trend intelligence
- Determine which emerging signals require deeper research or strategic action
- Lead longer-term consumer understanding and Türkiye-wide strategic studies to inform category roadmaps and planning
Agency, Research Quality & Resource Management
- Lead agency briefing, selection recommendations and performance evaluation within agreed governance
- Ensure methodological rigor, clear deliverables and effective use of research resources
- Manage project scopes, timelines and assigned budgets, constructively challenging proposals where needed
DO YOU HAVE WHAT IT TAKES?
- 4 years’ university degree
- Minimum 7+ years of relevant experience in consumer insights, market intelligence or leading research agencies, preferably within FMCG, beauty or luxury
- Strong expertise in qualitative and quantitative research design, interpretation and application.
- Proven ability to translate business questions into research programmes and actionable recommendations
- Experience in brand health tracking, strategic consumer studies and agency management
- Ability to integrate market analytics, social listening and trend intelligence into a coherent business perspective
- Strong stakeholder management, presentation, storytelling and influencing skills
- Demonstrated ownership of complex projects and ability to guide cross-functional contributors
- Strong business acumen and a constructive approach to challenging assumptions
- Fluency in English, written and spoken
WHAT COULD L’ORÉAL OFFER YOU?
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- The opportunity to be at the center of digital transformation
- World-class training and development
#WEARELOREAL
Take a closer look at our world here!
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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