Assistant E-Commerce Manager - Tiktok

About the job

At L’Oréal, there is never a dull day. Our entrepreneurial culture encourages people to go beyond and make an impact in the beauty industry. Join us on our mission to create the beauty that moves the world.

Responsibilities

Manage the day-to-day TikTok Shop business in Thailand, supporting business growth and delivery of agreed performance targets across GMV, traffic, average order value, conversion, and platform share.

Commercial strategy and business growth

• Support the development and execution of TikTok Shop commercial plans, translating business priorities into monthly and quarterly actions.
• Monitor performance against targets and recommend opportunities to improve growth, efficiency, and profitability.
• Prepare data-driven analyses, competitive benchmarks, and business updates to inform decisions and planning.
• Manage assigned commercial activities within approved budgets and track their performance and return on investment.

Platform and campaign management

• Maintain effective working relationships with TikTok platform teams and follow up on opportunities to improve visibility, campaign participation, and conversion.
• Coordinate campaign planning and execution with Marketing, O+O teams, the Affiliate Manager, and enabler partners.
• Help ensure consistent brand presence and competitive activations across TikTok Shop.
• Support the planning and delivery of promotions, content, and media activities to drive traffic and sales.

Performance and optimization

• Prepare regular performance reviews, identify gaps and opportunities, and follow up on agreed actions.
• Monitor the shopper journey and recommend improvements to content, shop design, traffic, and conversion.
• Track onsite and offsite traffic performance and support data-backed promotional and media plans.

Cross-functional collaboration

• Work with Marketing, Performance Marketing, Business Planning, Supply Chain, and external partners to deliver agreed business priorities.
• Coordinate with Business Planning and e-Operations on sales forecasts and order fulfillment.
• Escalate risks, issues, and decisions requiring broader alignment to the relevant stakeholders.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, E-Commerce, or a related field.
• At least 3 years of relevant E-Commerce experience; TikTok Shop experience in a brand, platform, or enabler environment is preferred.
• Strong analytical and commercial skills, with the ability to turn data into clear recommendations.
• Experience supporting platform growth, campaign execution, or high-velocity E-Commerce operations.
• Organized, adaptable, and comfortable working in a fast-changing environment.
• Able to coordinate projects from planning through execution and follow-up.
• Collaborative, with strong communication skills in English and Thai at a business level.

Who we are

Hello, we’re L’Oréal. For over a century, we’ve been dedicated to creating beauty that moves the world. With a presence in more than 150 countries and 37 international brands, we are a global leader in beauty. Our mission is to provide the best in beauty innovation to all women and men around the world, respecting their diversity.

We are committed to inclusive recruitment and to considering every candidate ethically and equitably. L’Oréal strictly prohibits discrimination against applicants on any basis protected by law.