Assistant E-Commerce Manager - Tiktok
Bangkok, Thailand
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Assistant E-Commerce Manager - Tiktok
Bangkok, Bangkok, Thailand
About the job
At L’Oréal, there is never a dull day. Our entrepreneurial culture encourages people to go beyond and make an impact in the beauty industry. Join us on our mission to create the beauty that moves the world.
Responsibilities
Manage the day-to-day TikTok Shop business in Thailand, supporting business growth and delivery of agreed performance targets across GMV, traffic, average order value, conversion, and platform share.
Commercial strategy and business growth
- Support the development and execution of TikTok Shop commercial plans, translating business priorities into monthly and quarterly actions.
- Monitor performance against targets and recommend opportunities to improve growth, efficiency, and profitability.
- Prepare data-driven analyses, competitive benchmarks, and business updates to inform decisions and planning.
- Manage assigned commercial activities within approved budgets and track their performance and return on investment.
Platform and campaign management
- Maintain effective working relationships with TikTok platform teams and follow up on opportunities to improve visibility, campaign participation, and conversion.
- Coordinate campaign planning and execution with Marketing, O+O teams, the Affiliate Manager, and enabler partners.
- Help ensure consistent brand presence and competitive activations across TikTok Shop.
- Support the planning and delivery of promotions, content, and media activities to drive traffic and sales.
Performance and optimization
- Prepare regular performance reviews, identify gaps and opportunities, and follow up on agreed actions.
- Monitor the shopper journey and recommend improvements to content, shop design, traffic, and conversion.
- Track onsite and offsite traffic performance and support data-backed promotional and media plans.
Cross-functional collaboration
- Work with Marketing, Performance Marketing, Business Planning, Supply Chain, and external partners to deliver agreed business priorities.
- Coordinate with Business Planning and e-Operations on sales forecasts and order fulfillment.
- Escalate risks, issues, and decisions requiring broader alignment to the relevant stakeholders.
Qualifications
- Bachelor’s degree or higher in Business, Marketing, E-Commerce, or a related field.
- At least 3 years of relevant E-Commerce experience; TikTok Shop experience in a brand, platform, or enabler environment is preferred.
- Strong analytical and commercial skills, with the ability to turn data into clear recommendations.
- Experience supporting platform growth, campaign execution, or high-velocity E-Commerce operations.
- Organized, adaptable, and comfortable working in a fast-changing environment.
- Able to coordinate projects from planning through execution and follow-up.
- Collaborative, with strong communication skills in English and Thai at a business level.
Who we are
Hello, we’re L’Oréal. For over a century, we’ve been dedicated to creating beauty that moves the world. With a presence in more than 150 countries and 37 international brands, we are a global leader in beauty. Our mission is to provide the best in beauty innovation to all women and men around the world, respecting their diversity.
We are committed to inclusive recruitment and to considering every candidate ethically and equitably. L’Oréal strictly prohibits discrimination against applicants on any basis protected by law.
- Reference number: 259958
- Location: Bangkok, Thailand
- Date posted: 11/03/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Permanent
- Account Management
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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