Milano
Marketing
Full - Time
08-Jun-2022

I am the TRADE ACTIVATION MANAGER.

I am accountable for retail activation plan both brick & mortar and online.
I am responsible for pushing growth of the portfolio by optimising consumer experience across all retail touch points, managing 360 trade marketing and supporting new initiatives by working closely with
marketing, digital, commercial, retail and training teams.

KEY RESPONSIBILITIES:

  • Create a 360 activation plan for each Retailer of my portfolio consistent with brand strategy
  • Execute the local activation strategy suited for each Retailer of the portfolio to develop the brand positioning.
  • Create and produce local activation Materials in line with Brand Image guidelines
  • Ensure the development of permanent or temporary PLV to drive sales in collaboration with the retail design team
  • Ensure and improve brand online consumer journey
  • Maximise consumer relationship levers: R&R, CRM, Media
  • Place consumer and shopper insights at the heart of the activation plan
  • Identify key and new trading moments and new ecommerce opportunities
  • Implement & sharing best practices of competitor & recommend new services
  • Establishing a long-term strategic relationship with Retailers and collaborating in the definition of eJBPs
  • Support the opening of new stores & eRetailers
  • Manage the activation budget
  • Ensure accuracy & measure performances for each activation activities
  • Ensure sales forecast accuracy by Retailer with Commercial Team and Brand Activation Manager

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