Brand Planning:
• Business strategy and development on sub-channel level, develop and implement the trade strategy to contribute towards brand growth targets and cross-category business objectives.
• Yearly /Quarterly /Monthly Brand’s building block /Simulation / business review;
• Builds on categories shopper insight develops customer centric business; Improve value chain by Differentiation
• Trade policy by BaoPin &by clients
• Work closely with sales/marketing/BTM /sales operation team to manage New launch /assortment/forecast/distribution to drive business growth;
• BOM /Baopin plan/ target allocation / tracking
• Channel target setting by brands/ by customer type/by region;
• Chanel budget control and tracking including PA, OCA, JBP rebate and A&P;
• Review and analyze sales performance including product and promotion;
Job Requirements:
• 3-6 years of trade marketing operation related experience
• Good oral and written skills in English and Mandarin Chinese
• Skillful in MS Office, e.g. Excel, PPT
• Strong analytical and numerical sense is a must have