Permanent
California
El Segundo, CA
Creative Design
Full - Time
13-Feb-2025

Job Title: Senior Designer, Packaging

Brand: Youth to the People

Reports To: Head of Creative, Youth To The People

Location: El Segundo, CA 

 

About Youth To The People (YTTP): 

Youth To The People is a California-based, indie skincare brand revolutionizing the industry with superfood-powered formulas and a commitment to sustainability. We're a small but mighty team driven by passion, innovation, and a desire to create positive change. 

About the Role: 

The Senior Manager, Packaging for YTTP DMI will be a pivotal member of our lean and agile creative team, responsible for shaping the brand experience through innovative and sustainable packaging solutions for the Direct Marketing & Innovation division. This isn't your typical corporate packaging role. You'll be hands-on, working directly with suppliers and the creative team to bring impactful, visually stunning, and eco-conscious packaging to life that reflects our values and resonates with our community. We’re looking for someone who thrives in a fast-paced, collaborative environment and isn't afraid to roll up their sleeves. 


Key Responsibilities: 

Packaging Strategy & Development (Indie Brand Style): 

  • Develop and execute a packaging strategy that is uniquely YTTP, balancing brand aesthetics, sustainability goals, and budget considerations inherent to an indie brand.
  • Identify innovative packaging options that differentiate YTTP in a crowded market, prioritizing eco-friendly and forward-thinking solutions.
  • Translate our brand story and values into packaging designs that connect with our conscious consumers.
  • Collaborate closely with the Head of Creative to ensure packaging aligns seamlessly with the overall brand vision.

Sustainable Packaging Champion: 

  • Spearhead our sustainability efforts in packaging, researching and implementing innovative materials and processes to minimize our environmental footprint.
  • Be the go-to expert on sustainable packaging options, staying ahead of the curve on new technologies and best practices.
  • Educate and inspire internal teams and external partners about the importance of sustainable packaging.

  

Project Management & Execution (Resourceful Approach): 

  • Manage multiple packaging projects with agility and resourcefulness, adapting to the fast-paced environment of an indie brand.
  • Build strong relationships with vendors, negotiating favorable terms and ensuring high-quality execution within budget constraints.
  • Collaborate closely with cross-functional teams, fostering clear communication and seamless execution.

Design & Creative Collaboration (Hands-On Involvement): 

  • Work closely with the Head of Creative and designers to develop packaging that is visually stunning, functional, and true to the YTTP aesthetic.
  • Provide creative input and feedback, ensuring that all packaging designs meet our high standards.
  • Oversee the development of packaging artwork and graphics, ensuring accuracy and quality.

Production & Quality Control (Attention to Detail): 

  • Oversee the production of packaging materials, ensuring they meet our quality standards and sustainability requirements.
  • Work closely with vendors to address any production issues or quality concerns.
  • Maintain meticulous attention to detail, ensuring that all packaging is consistent and reflects our brand values.

Cost Management & Optimization (Creative Solutions): 

  • Manage the packaging budget creatively and efficiently, finding innovative solutions to minimize costs without compromising quality or sustainability.
  • Negotiate pricing and contracts with vendors, leveraging your expertise to secure the best possible value.

Market Research & Trend Spotting (Indie Brand Awareness): 

  • Stay on top of indie beauty packaging trends and consumer preferences, identifying opportunities for innovation and differentiation.
  • Analyze competitive packaging in the indie beauty space, identifying best practices and opportunities to stand out.

Qualifications: 

  • Bachelor's degree in Packaging Engineering, Design, or a related field.
  • 5+ years of experience in packaging design and development, ideally within the indie beauty or personal care industry.
  • A deep passion for sustainability and a proven track record of implementing eco-friendly packaging solutions.
  • Strong understanding of packaging materials, production processes, and regulatory requirements.
  • Excellent project management, communication, and negotiation skills.
  • Proficiency in packaging design software and tools.
  • Experience working with smaller budgets and a resourceful approach to problem-solving.
  • A collaborative spirit and a willingness to roll up your sleeves and get involved in all aspects of the packaging process.
  • A strong understanding of the indie beauty market and its unique challenges and opportunities.

 

Skills: 

  • Packaging Design
  • Sustainable Packaging Expertise
  • Project Management (Indie Brand Style)
  • Vendor Management & Negotiation
  • Creative Problem-Solving
  • Communication & Collaboration
  • Budget Management (Resourceful)
  • Market Research (Indie Beauty Focus)
  • Attention to Detail
  • Passion for Indie Beauty
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